Marketing Manager - Partnerships & Events

at  The Star Entertainment Group

MARKETING MANAGER, PARTNERSHIPS & EVENTS – HOSPITALITY MARKETING

At The Star Entertainment Group, we aim to be Australia’s leading integrated resort company. Our mission is to create fun and memorable experiences for the millions of guests we welcome each year at our trusted destinations.
Our properties across Sydney, Brisbane, and the Gold Coast are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.
The Star Entertainment Group (TSEG) is an ASX-listed company committed to supporting the communities in which we operate. TSEG will achieve this by leading with integrity and values to enable us to provide entertainment, gaming, and leisure experiences safely, responsibly, and ethically.
As our Marketing Manager, Partnerships & Events on a 12 month contract, reporting to the Head of Partnerships & Eventing you will own the expansion and enhancement of the Extraordinary Moments program across The Star Entertainment Group.
This is a fantastic opportunity where you will build strategic relationships with a range of premium suppliers to ensure The Star is securing exclusive opportunities for the eligible member base.

• Identify, develop and manage commercial partnerships and sponsorships that deliver strong ROMI, in line with SEG’s overall marketing strategy.
• Project manage partnership and sponsorship activations, working with the Commercial Marketing, Property teams as appropriate.
• Lead the development and execution of activation plans through paid, owned and earned channels including consumer promotions, social media content and leveraging ambassadors aligned to The Star.
• Develop clear matrix identifying rationale by which current and potential partnerships can be reviewed / assessed
• Ensure mix of partnerships and sponsorships enhance TSEG’s Brand presence and contribute to Brand re-appraisal.
• Work with Loyalty, International and Domestic VIP and Operations teams to maximise Partnership benefits through target setting to drive incremental revenue.