Marketing Manager (Pharmaceutical Company)

at  Glasshouse Recruiting

Full Time Gauteng, Johannesburg February 14, 2024 - March 14, 2024 Pharmaceutical - Sales & Marketing

REQUIREMENTS:

• Bachelor’s degree in Marketing, Commercial, Business Administration, or a related field Sciences degree with relevant experience will be considered
• More than 3 years’ experience in brand management, preferably in the pharmaceutical industry
• Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics
• Excellent analytical, communication, and leadership skills
• Ability to work collaboratively in a cross-functional team environment
• Proficient in using marketing analytics tools and software

Behavioural Qualities:

• Organised
• Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
• Ability to adapt in a fast-paced, changing growth environment and to work independently
• Support team
• Good leadership skills
• Collaboration skills

THE MAIN PURPOSE OF THIS POSITION:

A Marketing Manager of (Scheduled, OTC and unscheduled) plays a crucial role in the successful introduction and management of new pharmaceutical products
This position typically involves a combination of strategic planning, market analysis, and team leadership

DUTIES & RESPONSIBILITIES:

Strategic Planning and Market Analysis:

• Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled)
• Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical product
• Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology
• Analyse competitors and their strategies to ensure competitive positioning of the company’s products

Product Development and Management:

• Work closely with medical and research and development teams to understand the unique features and benefits of the client
• Oversee the development of product positioning and messaging that differentiates new products in the market
• Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process

Brand Management and Marketing:

• Lead and mentor a team of brand managers who are responsible for individual product lines
• Coordinate with brand managers to develop and implement effective marketing strategies for each product
• Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy
• Manage budgets and allocate resources across different products and marketing initiatives

Sales Support and Collaboration:

• Collaborate with sales/Rx teams to provide support and training on new products
• Develop sales strategies and targets in conjunction with leadership
• Analyse sales data and market feedback to adjust marketing strategies as needed

Stakeholder Engagement:

• Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption
• Participate in medical conferences, workshops, and other events to promote new chemical entities
• Build and maintain relationships with industry partners, opinion leaders, and external agencies