Marketing Manager Picadeli Finland

at  Picadeli

Just another company? Nope, don’t think so. We are Picadeli - a leading global food-tech company in healthy fast food with more than 2.000 salad bars across Europe and the US. We offer an innovative and intelligent salad bar concept where consumers can pick and mix their own delicious, healthy and affordable salads.
At Picadeli we are a group of dedicated colleagues who really and truly believe in our vision: a world where fast-food is the opposite of junk food. We are on a mission to democratize healthy food by making it accessible, affordable and appetizing.
We are looking for a dedicated and driven Marketing Manager to join Picadeli group. Do you have strong understanding of digital marketing trends and tools? Do you have creative attitude, innovative mindset and problem-solving abilities? Do you have experience from FMCG, grocery retail or equivalent business/industry and wants to work collaboratively in a fast-paced environment? Wow, you must be the one!

QUALIFICATIONS:

• Cultural fit
• Proven experience, min. 5 years, in strategic marketing roles
• Strong understanding of digital marketing trends and tools
• FMCG, grocery retail or equivalent business/industry experience is a merit
• Master’s/bachelor’s degree or equivalent in Strategic Marketing
• Creative attitude, innovative mindset and problem-solving abilities
• Analytical skill and ability to work collaboratively in a fast-paced environment
• Excellent written and verbal communication skills in English

ABOUT US

Picadeli offers a high-tech salad bar concept where the customers mix their own delicious, healthy, and affordable salads. Picadeli launched the first salad bar in Sweden in 2009 with a wish to change eating habits by offering a whole new way of buying salads. Today, Picadeli is a fast-growing international company that has established more than 2000 point of sales across Europe and US.
The Picadeli brand is a unique concept and an inspiring consumer experience, delivering tasty salads while also ensuring high food safety standards and ease of use. Picadeli knows that having the winning concept today does not guarantee being the winner tomorrow and is therefore constantly reinventing and improving its solutions toward retail customers and consumers. Continuous and rapid innovation is truly at the heart of Picadeli. Read more at picadeli.co

• Brand management and development. By using and adapting Global Brand guidelines, you spearhead Picadeli’s brand development in Finland, ensuring consistency in brand messaging across channels; driving our B2B narrative and thought leadership whilst increasing our brand strength and attractiveness.
• Strategic planning. Develop and execute comprehensive marketing strategies aligned with Picadeli’s overall business objectives, ensuring a strong and consistent brand presence.
• Campaign management. Adapt and execute (in close collaboration with Sales Manager) the Global Commercial Calendar into B2B and B2C integrated marketing campaigns, promotions, and events–to drive foot traffic to Picadeli Salad Bars locations and increase sales.
• Brand extension. Responsible for building our Food-To-Go brand awareness and market attractiveness by developing and executing smart collabs and promotional activities and events.
• Partnership and collaborations. Explore and establish partnerships with local digital- and PR-agency to build mutual beneficial relationships.
• Budget management. Effectively manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
• Market research. Conduct market research to identify trends, customer preferences, and competitor activities, providing insights to shape marketing strategies and promotional activities.