Marketing Manager Premium Core

at  Diageo

Job Description :
Job Title: Marketing Manager Premium Core
Location: Dubai

ABOUT US

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.
Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.

Key Accountabilities

• Find, own and build the role the brand plays in culture.
• Ensuring the brand strategy is answering the market/consumer needs.
• Create brand strategies and drive them through to thoughtfullyimplemente plans that consistently beat the competition and gain share.
• Allocate the A&P by brand based on strategic pillars.
• Move the strategy into action and insure bold flawless roll out.
• Lead the relationship with the Global Brand Teams.
• Connecting global brand plans with the local relevancy
• Ensure plans are fostered into the GBT
• Creating and developing innovation for the portfolio.
• Innovation should answer a specific market need.
• To make sure the portfolio is up to date.
• To be ahead of the game in what we are offering to our consumers

Scope:
MENA (Middle East and North Africa) is one of the most competitive, complex, volatile and fastest growing markets globally.
Diageo has newly established MENA as a standalone market within Europe next to 5 other entities: Northern Europe, Southern Europe, Eastern Europe, GB and Ireland.
Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our brands within this category and work to shape their future.
You will own, drive and project manage the creation of brand strategy and brand plans for our premium core portfolio in MENA based on consumer, customer and shopper insights, build brand equity and drive.
Purpose of the role
The Marketing Manager is the custodian of Diageo brands and will work to ensure its future growth and success.
You will own, drive and manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights.

Main responsibilities

• Recruitment/Re-recruitment: both from a customer and consumer perspective
• Scaling: in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP.
• Fame: making these brands the most talked about across the market. Will work with the Global Brand Teams, multiple agencies, cross-functional teams, and partners to deliver on our salience and brand love objectives.
• Physical Availability: the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase.

Create, drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight.
Own the full P&L for the brands across the market. Understand and respond to the drivers of the brand performance, working in partnership with the commercial/financial/supply/NRM teams to deliver and exceed the annual operating plan.
The Marketing Manager is responsible in enhancing the usage and the segregation of the A&P.
The spend of A&P should have an impact of the NSV growth YoY along with the market share growth.
Create, drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
Leadership Responsibilities
Engage, coach, advise and support all team members on all the brand activities, demonstrating leadership both in the what and the how so that they can excel in and deliver brand activities.
Working closely with Legal & CR to insure constant brand integrity and compliance.

Key Accountabilities

• Find, own and build the role the brand plays in culture.
• Ensuring the brand strategy is answering the market/consumer needs.
• Create brand strategies and drive them through to thoughtfullyimplemente plans that consistently beat the competition and gain share.
• Allocate the A&P by brand based on strategic pillars.
• Move the strategy into action and insure bold flawless roll out.
• Lead the relationship with the Global Brand Teams.
• Connecting global brand plans with the local relevancy
• Ensure plans are fostered into the GBT
• Creating and developing innovation for the portfolio.
• Innovation should answer a specific market need.
• To make sure the portfolio is up to date.
• To be ahead of the game in what we are offering to our consumers.