Marketing Manager

at  Redefine Properties Limited

QUALIFICATION AND EXPERIENCE

• Degree / diploma
• 5-7 years of marketing / retail / brand or other relevant experience

JOB KNOWLEDGE

• An understanding of retail marketing and brand marketing and all related functions
• Ability to execute a strategy and achieve results
• An understanding of digital marketing / social media
• Ability to interact confidently with all levels of people within the organization
• Ability to manage teams effectively
• Ability to manage marketing partners and suppliers effectively
• Ability to think strategically, define problems, collect data, establish facts, and draw valid conclusions.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
• Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process;
• Makes timely decisions.
• Prioritizes and plans work activities; Uses time efficiently; Organizes or schedules other people and their tasks.
• Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.

JOB RELATED SKILLS:

• Ability to Speak, Read and Write English
• Ability to work as part of a team
• A flexible approach to work
• Presentation skills
• Creativity
• Strategic marketing ability
• Attention to detail
• Motivating staff
• Ability to prioritise own workload to meet deadlines
• Computer literacy in office documents and spreadsheets required (especially excel including filters)
• Experience and thorough understanding of project management are required
• Demonstrate leadership skills and a willingness to grow and learn new skill sets
• Own reliable transport required
• Occasional weekend working and after hours call-outs will be required

PURPOSE:

To manage the marketing function of the relevant mall / malls. Focus on the development and
execution of the marketing strategy with results driven / return on investment focused marketing. The role reports directly to centre management.

MAIN DUTIES AND RESPONSIBILITIES:

Summary of duties below:

Marketing Strategy:

• Develop and execute the malls marketing strategy
• Include input and support from centre and portfolio management and regional and head of retail marketing
• Secure approval from portfolio and asset management

Campaign Plans and Strategy Execution:

• Develop and present campaign plans
• Include input and support from centre management and regional and head of retail marketing
• Include measurable KPI’s and provide post campaign reports (results v objectives)
• Include sponsorship targets as key KPI

Digital Strategy:

• Develop and execute digital strategy
• Including website, database management, social media, digital reputation management and other / innovative digital solutions (mobile app, mobile payments, influencer marketing etc.)

CSI Strategy:

• Develop and execute CSI strategy
• Manage and report on free on Non GLA and GLA space for CSI
• Align with Red Thread (where relevant)
• Keep detailed reports and add to monthly reports

Tenant Marketing and relationship management:

• Develop and execute tenant marketing and relationship strategy
• Focus on relationships:
• Manager tenant database
• Welcome new tenants / tenant welcome pack
• Tenant meetings
• Tenant communication (including monthly newsletter)
• Other tenant focus areas:
• Secure participation in marketing initiatives
• Report on tenant performance
• Drive and execute tenant initiatives (like Smartten)

Footprint awards:

• Entry into Footprint awards
• Ensure at least 1 big idea is conceptualised and executed each year (or more as per KPI’s)

Non GLA:

• Drive income and ensure the mall reaches targets
• Sell promo and kiosk space or assist Non GLA team
• Assist in set up’s and strike downs of all exhibitions (in line with process)
• Include Non GLA ideas and campaigns in the marketing strategy
• Completion and submission of check lists

Reporting:

• Development and submission of monthly report
• Focus on post campaign / initiatives reporting to show results v objectives

Other:

• Execute crisis communication when required (in line with policy)
• Track, manage and report on all shopper complaints
• Management of all guest relation officers and marketing assistants (if relevant / on site)
• Loading and vetting of new suppliers
• Management of all suppliers / strategic partners (such as media agencies, design studio’s / agencies, events companies, website partners, social media agencies, print and production suppliers etc.)
• Management and storage of all marketing stock / materials
• Management and storage of Christmas Décor

The above duties are the main duties required to be successful in this role, however, the employee can be requested to perform other duties and responsibilities from time to time during his/her employment with the company, based on its operational requirements. The job title does not define or restrict the employment relationship and it is required within reason that the employee avail him-/herself to undertake other work at the request of the company.