Marketing Manager, Retail and Leisure

at  Savills

KEY SKILLS

We are looking for somebody with a ‘can-do’ attitude, an appreciation of high quality deliverables and a structured way of working to keep on top of multiple requests. The successful candidate will be someone who is willing to immerse themselves in the divisions and sector groups that it leads on and has strong stakeholder management experience.
The successful candidate will also have marketing experience in retail, leisure or real estate industries either in the UK or internationally, and be able to work in a fast paced environment. Building strong working relationships across the business divisions and with marketing colleagues will be crucial for success in the role.

TECHNICAL EXPERIENCE

• Knowledge and experience of using the full Microsoft Office suite including PowerPoint, Excel, Word, Outlook and Teams.
• A qualification in marketing is desirable, but not necessary.

SKILLS AND KNOWLEDGE

• 4-5 years’ experience in a full-time marketing role or equivalent role and an understanding of marketing as a discipline.
• Understanding of audiences across the retail and leisure sectors.
• Experience across the full marketing mix, including traditional and digital channels. Able to create effective marketing strategies and plans tailored to key audiences, and work with others to execute these.
• Strong project management and communication skills.
• An excellent eye for detail and good proof-reading skills.
• Highly organised with the ability to use own initiative to manage multiple tasks simultaneously and meet deadlines. Prioritisation and delegation are key to manage multiple marketing outputs at once.
• Strong analytical and numerical skills. Able to prepare reporting information in Excel and PowerPoint, and tell the story of what the data is showing us.
• Self-motivated, enthusiastic and a team player.

ROLE OVERVIEW

The Marketing Manager, Retail and Leisure sits within the Commercial Marketing team, but is also aligned closely to the Retail and Leisure divisional teams. The teams are friendly, driven and innovative, and work across multiple projects and campaigns at once. This role is suited to an individual who is a self-starter, commercially astute and has a proven track record of success in the retail and/or leisure industry. The role will be key in leading the marketing outputs for both the Retail and Leisure divisions and associated sector groups. Marketing projects will be delivered with the support of the Commercial Marketing Senior Executive and Assistant.

KEY RESPONSIBILITIES

Day-to-day responsibilities of the role include, but are not limited to:

• Lead on all marketing outputs for the Retail and Leisure divisions.
• Work with the heads of division and senior business leaders to understand their business requirements and translate these into effective marketing strategies and plans.
• Work with the CRM and Content and Engagement teams on audience segmentation and campaign targeting where needed. Build out audience insights and needs using the resources available.
• Oversee all marketing outputs and project plans related to the above divisions and sector groups across all channels (e.g. website, social media, email, events, partnerships, collateral, paid media etc.). Partner with and seek guidance from relevant centres of excellence (e.g. Content and Engagement, Digital Marketing, Brand and Insights and Social Media) to ensure best-in-class delivery across channels.
• Write briefs and lead on timelines with the internal creative services team, external agencies and designers to ensure that the right brief is delivered and content is produced and published to the best standards.
• Work closely with other divisional marketing leads and the relevant centres of excellence to identify cross-sell and up-sell opportunities and to effectively communicate and engage with the desired audiences with an audience-first approach.
• Draw upon competitor research to ensure that our marketing strategies and plans stand out and are industry-leading. Recommend innovative marketing ideas for divisions and sector groups.
• Partner with external organisations where appropriate, including industry bodies, to amplify our marketing efforts. Ensure that partners and sponsors selected align with brand values.
• Prepare presentations for departments including marketing proposals, project overviews, distribution plans and campaign performance.
• Partner with PR colleagues to ensure that external messaging is aligned and appropriate.
• Manage, track and plan marketing budgets for the divisions and sector groups that you lead on.