Marketing Manager, Roads Solutions

at  Vaisala

Are you looking for a new job in the space of SaaS and DaaS marketing in a global and fast-paced environment? With a purpose?
This is a rare opportunity to work with sustainable solutions and innovations, helping businesses to build weather and environmental resilience as well as creating safety and wellbeing in societies. As an example, one of our solutions detects all the lightning strikes in the world to help mitigate wildfires, protect properties, and ensure the safety of the workforce as well as communities, and another one is used to measure air quality in the city to drive decisions to ensure the wellbeing of citizens.
Keep reading because we are looking for a Marketing Manager for Xweather Road Solutions to join our team with a mission to using artificial intelligence and IoT technology to enable data driven decision making, delivering safety, efficiency, and environmental benefits to our communities.
This exciting position can be based in Finland Espoo, in US Minneapolis or Boulder offices, offering the opportunity to work in a vibrant and collaborative hybrid working environment.
Vaisala Xweather is an emerging business unit in Vaisala’s Weather and Environment division. Vaisala has been around already over 85 years and our products and solutions can be found in demanding environments from hospitals, national parks and data centers to airports and wind farms all over the world – even on Mars! Vaisala Xweather focuses on DaaS and SaaS business and is one of the fastest-growing areas in the company.

• You will be accountable for Xweather Roads Solutions GTM marketing planning and execution based on business priorities to drive scalable growth through product positioning and messaging, demand generation and awareness creation by using the most suitable strategies and tactics, variety of tools, channels, and methodologies.
• You will work closely with our sales, product and marketing teams across the organization and collaborate with agencies, associations, and other stakeholders to drive initiatives forward.
• You will be responsible for marketing reporting by collecting, analyzing and sharing the data as well as making data-driven decision, a/b testing, optimizing and developing activities, tracking performance against agreed targets and objectives as well as plan and manage the marketing budget.
• You will be surrounded by a diverse and international team of proactive and highly motivated professionals united by the common goal – provide accurate and insightful weather & environmental data and solutions to benefit businesses, communities, and taking every measure for the planet.