Marketing Manager

at  SkyFire Energy

SkyFire Energy is a Certified B Corporation and employee-owned company with offices and staff in multiple locations across Western Canada. We value integrity, accountability, perseverance, safety, celebration, and innovation. Our vision is to bring the magic of solar to the world for a stronger, healthier, and more sustainable global community.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Proven experience (5+ years) in a mid-level to senior marketing role, focusing on
• creating and delivering traditional and digital marketing tactics.
• Proficiency in digital marketing tools, analytics platforms, and content creation software, including Adobe Creative Suite (Illustrator specifically), Canva, WordPress, Marketing CRM software (Account Engagement through Salesforce), and Salesforce.
• Video creation and editing experience
• Copywriting would be considered a bonus.
• Strong leadership skills with experience managing a team.
• In-depth knowledge of marketing principles, trends, and best practices.
• Demonstrated success in planning and executing effective marketing campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Planning:

• Develop and implement comprehensive, multi-channel marketing strategies that align with business goals.
• Conduct market research to identify trends, opportunities, and competitor activities.
• Collaborate with senior management to define marketing objectives and KPIs.

Traditional Marketing:

• Oversee the creation of traditional marketing materials such as brochures, print ads, etc.
• Coordinate and execute industry events, trade shows, and conferences.
• Sponsorship negotiation.
• Manage relationships with external vendors and agencies for traditional marketing Initiatives.

Digital Marketing:

• Lead the development and execution of digital marketing campaigns across various channels (social media, email, content marketing, etc.).
• Ensure a strong online presence through optimization, SEO, and SEM strategies.
• Utilize analytics tools to measure and report on the performance of digital marketing Campaigns.

Content Creation:

• Creation and curate engaging and relevant content for various marketing channels.
• Collaborate with the content team to develop compelling narratives and messaging.
• Experience with the development of influential advertising (print, digital) campaigns from design to implementation.

Leadership and Team Management:

• Lead and mentor student marketing professionals, fostering a collaborative and innovative work environment.
• Provide guidance on marketing best practices, industry trends, and emerging technologies.
• Conduct performance reviews and set development goals for team members (as needed).

Budget Management:

• Develop and manage marketing budgets, ensuring optimal allocation of resources.
• Monitor campaign costs and ROI, using data to inform marketing decisions for budget Optimization.

Cross-Functional Collaboration:

• Collaborate with other departments, including sales, product, and design, to ensure a cohesive and integrated approach to marketing initiatives.
• Communicate marketing strategies and campaign results to key stakeholders.