Marketing Manager

at  The Beauty Institute

We are a multi-campus cosmetology school in the Philadelphia metropolitan area. We are looking for a Digital Marketing Manager (remote position). You’ll be responsible for lead generation and branding.

Responsibilities:

• Oversee lead generation across social media, company websites, and other advertisement platforms
• Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
• Meet goals for leads, with weekly reporting on performance metrics
• Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
• Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
• Generate ideas for marketing campaigns
• Manage our CRM (Velocify)
• Manage budgets for marketing campaigns
• Direct Social Media strategies
• Help Build and Maintain Websites as needed
• Assist with various projects

Qualifications

• Minimum 2 years of relevant digital marketing experience
• Analytical and detailed oriented
• Strategic thinking: ability to see the big picture and come up with solutions
• Enthusiasm and persistence: exhibit passion and energy and has a can-do attitude. Follow through on tasks and goals
• Strong computer, reporting, and communication skills

• Oversee lead generation across social media, company websites, and other advertisement platforms
• Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
• Meet goals for leads, with weekly reporting on performance metrics
• Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
• Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
• Generate ideas for marketing campaigns
• Manage our CRM (Velocify)
• Manage budgets for marketing campaigns
• Direct Social Media strategies
• Help Build and Maintain Websites as needed
• Assist with various project