Marketing Manager

at  The GPT Group

WE KNOW THE POWER OF A GREAT EXPERIENCE

• Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
• Achieved number 2 real estate company in S&P Global Sustainability Assessment.
• Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2021-2023.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

THE ROLE

We have an exciting 12 month fixed term opportunity for a Marketing Manager to work within a dedicated team for the development and execution of Karrinyup Shopping Centre’s marketing activity and programming across multiple digital platforms, touchpoints and audiences.
Karrinyup needs no introduction as WA’s premier fashion, dining and lifestyle destination boasting over 300 stores and within close proximity to local beaches and coastal strips.
This is a key, influential role that will support our Senior Marketing Manager and lead a team of 2 Marketing Executives.

WHAT YOU WILL BE DOING

• Support the Senior Manager in the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget including accurate month end forecasting.
• Ensuring the brand positioning and creative execution are in line with the strategic direction of Karrinyup SC and influence the behaviour of the centre’s key customer segments.
• Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
• Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
• Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
• Planning and managing the content strategy including the execution and evaluation of content performance.
• Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy to deliver an optimal retailer onboarding.