Marketing Manager to a Growing IT-Consultant Company

at  Columbus

Did you know that we are looking for a data-driven Marketing Manager to plan, coordinate, implement and oversee various B2B marketing campaigns?
You must have, as you did find this job ad. Now that we (hopefully) have established a connection with you by speaking in “you” language let’s get into the reason you are here; to find out more about the position and get a sense of our culture. Hope we can live up to that.
You will work from our newly decorated office in Stockholm and report to the Head of Marketing in Sweden, Caroline Oldenburg.

NICE TO HAVE

• Previous experience in one of our focus industries: Manufacturing, Life Science, Food, Retail and Distribution.
• Previous experience working with a bigger marketing team placed in different markets.
• Experience proficiency with marketing automation tools (HubSpot) and CRM systems
• A certain understanding or knowledge of LinkedIn, google advertisement and Search Engine Optimization
• Experience in event management
  This position is both strategic and analytical and will require a motivated and results-driven individual who thrives in a fast-paced environment and is looking for a long-term career as a marketing professional

ROLE….

As a Marketing Manager, you will be responsible for campaigns and other marketing activities from planning to execution in the local market – towards both potential and existing customers. You will also be collaborating on local employer branding/recruitment activities (following the marketing strategy).
You’ll be engaged in segmentation and audience research, incorporating these insights into your campaign planning. Utilize gathered insights—such as audience research through client interviews, sales discussions, and expert inputs—to enhance your market understanding. This, in turn, contributes to the creation of effective communication strategies, including messaging frameworks and optimal media channels.
Your role involves close collaboration with content writers, designers, talent acquisition partners, and the digital team. You’ll actively monitor and assess campaigns, measuring marketing’s contribution to the specified campaign objectives.
Additionally, you’ll forge a strong partnership with the sales teams, ensuring alignment on defined objectives for the campaign and clarifying responsibilities during the execution phase.

AND RESPONSIBILITIES.

Create compelling campaigns for increased awareness, engagement, and demand, seamlessly guiding potential customers to solutions or cross-selling opportunities.
Develop tailored industry strategies, manage relationships with publications and third parties, and collaborate with the digital team on LinkedIn and Google advertising.
Optimize marketing for positive business impact, propose innovative programs, and organize impactful events for a positive customer experience.
Analyze campaign metrics, define KPIs, and recommend improvements. Implement A/B testing for enhanced productivity, conversion rates, and sales growth.