Marketing Manager

at  Toll Group

About Toll Group
At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport, or supply chain challenge – big or small. We have been supporting our customers for more than 130 years. Today, we support more than 20,000 customers worldwide with 500 sites in 27 markets, and a forwarding network spanning 150 countries. We are proudly part of Japan Post —
www.tollgroup.com
A newly created opportunity for a Marketing Manager to join our Corporate Affairs & Marketing team, based at St Kilda Road, Melbourne.
Working closely with the Head of Marketing and in collaboration with our sales leaders, you will be responsible for further developing the Toll brand in the market and driving new revenue.

Key responsibilities include:

• Drive the execution of the marketing strategy and programs, collaborating closely with the marketing team, agencies, and business leaders, ensuring alignment with Toll’s overarching marketing objectives
• Create impactful and persuasive content for a range of mediums including email, landing pages, social media, campaigns, presentations, and case studies.
• Develop and manage the calendar of marketing programs, events, and activities in coordination with the strategic direction set by the Head of Marketing.
• Lead content development for customer communications and campaigns, collaborating with the in-house design studio and external agencies on design & execution and creative production.
• Manage Toll’s social media presence to drive brand and marketing objectives, overseeing scheduling, and utilising reporting/analytics to continually improve effectiveness. Collaborate with the Head of Marketing to ensure alignment with the overall marketing strategy.
• Work closely with sales teams to engage customers and facilitate the sharing of customer success stories, serving as references for the brand.
• Manage customer communications and engagement, including content pillars, calendar planning, and material development, aligning efforts with the overall marketing strategy

To ensure your success in this role you will possess:

• 8+ years’ experience in B2B and B2C marketing, with proven expertise in content creation and campaign management
• Proven marketing and content/copy writing experience,
• Proficiency in CRM and marketing automation software, such as Salesforce and Marketo
• Strong skills in CRM and electronic direct marketing, with a focus on leveraging Marketing Cloud.
• A data-driven approach to managing marketing funnels and campaign spends.
• Experience with basic design tools (e.g. Canva) an advantage
• Demonstrated experience leading small teams
• Strong verbal and written communication skills; business English fluency is required

Qualifications

• Bachelor’s in marketing / communications discipline

What moves you?
At Toll, you can help play a vital role in delivering what matters. From food, fuel, medicine and rescue services, we keep businesses and communities thriving. Every day brings change. We see that as an opportunity. To be curious. To ask the right questions. And build meaningful connections. Because finding new ways to solve problems is what we do. With a bold vision to expand our global reach, our 16,000+ people bring a passion for progress. We collaborate in friendly, caring teams, supported by approachable leaders who give us the autonomy to quickly make decisions with impact. Learn and grow with industry-leading training, alongside talented experts. Feel empowered to take on diverse challenges and new responsibilities to move you, our customers, and our world further.
Are you excited about this role but are concerned you don’t meet all the requirements? If you have similar skills and are willing to learn then we encourage you to apply anyway. We know that some people hesitate to apply for jobs unless they meet every single qualification. At Toll, we value a diverse, inclusive and authentic workplace, so if you’re interested in this role but your past experience doesn’t align perfectly then please talk to us – you may be just the right candidate for this or other roles we have coming up.
At Toll everyone is welcome including those of all ages, ethnicities, genders and abilities.
To find out more about us visit www.careers.tollgroup.com
You must be entitled to work in Australia and be prepared to undertake pre-employment checks including a criminal history check and medical.

Key responsibilities include:

• Drive the execution of the marketing strategy and programs, collaborating closely with the marketing team, agencies, and business leaders, ensuring alignment with Toll’s overarching marketing objectives
• Create impactful and persuasive content for a range of mediums including email, landing pages, social media, campaigns, presentations, and case studies.
• Develop and manage the calendar of marketing programs, events, and activities in coordination with the strategic direction set by the Head of Marketing.
• Lead content development for customer communications and campaigns, collaborating with the in-house design studio and external agencies on design & execution and creative production.
• Manage Toll’s social media presence to drive brand and marketing objectives, overseeing scheduling, and utilising reporting/analytics to continually improve effectiveness. Collaborate with the Head of Marketing to ensure alignment with the overall marketing strategy.
• Work closely with sales teams to engage customers and facilitate the sharing of customer success stories, serving as references for the brand.
• Manage customer communications and engagement, including content pillars, calendar planning, and material development, aligning efforts with the overall marketing strateg

To ensure your success in this role you will possess:

• 8+ years’ experience in B2B and B2C marketing, with proven expertise in content creation and campaign management
• Proven marketing and content/copy writing experience,
• Proficiency in CRM and marketing automation software, such as Salesforce and Marketo
• Strong skills in CRM and electronic direct marketing, with a focus on leveraging Marketing Cloud.
• A data-driven approach to managing marketing funnels and campaign spends.
• Experience with basic design tools (e.g. Canva) an advantage
• Demonstrated experience leading small teams
• Strong verbal and written communication skills; business English fluency is require