Marketing Manager

at  Unilever

WHO WE ARE?

On any given day, 2.5 billion people globally use Unilever products to feel good, look good and get more out of life. Our products range from 400+ brands which include Dove, Lynx, Omo, Surf alongside innovative, and purpose-led brands like Ben & Jerry’s, Streets, Continental and many more, giving us a unique place in the lives of people all over the world.
We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap more than 100 years ago, and it’s at the heart of how we run our company today. In 2022 Unilever Australia & New Zealand became a Certified B Corporation™ (B Corp), joining a growing network of organisations committed to galvanising a stronger, more inclusive, equitable and regenerative economy for all.
A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and is pioneering flexibility. There’s no better time to join our team!
At Unilever ANZ, we have also embarked on something special: we are proud to be undertaking a 4 Day work week trial. This trial will see our staff retain 100 percent of their salaries, while working 80 percent of the time and delivering 100 percent of business outcomes. The Marketing Manager role is designed to be fully functional in the 4-Day work week trial.

PURPOSE OF ROLE:

The Marketing Manager role is instrumental in driving and growing the Ice Cream brands for Unilever.

• Our Ice Cream category vision is measured in smiles and happiness – Ice cream makes you happier!
• Develop and deliver a clearly articulated category innovation & business plans for specific brands in order to deliver against long and short term category objectives
• Drive profitable growth for Ice Cream through the category and business plans
• Building business partnerships with regional category/brand team as well as customer marketing, customer development, finance and supply chain
• Partnering with Global to execute or create winning mixes & communication assets for the Australian/NZ markets

ROLE RESPONSIBILITIES:

• Act as a support to the GM in driving long term strategy and delivering in year plans for designated categories/brands.
• Drive competitive growth, through consumer and trend led innovation and activation, but also through all elements of 6P including promotional plans & strategic pricing.
• Deliver portfolio P&L in line with business objectives including resource prioritization, lead development of quality input into medium forecast and creation of any necessary contingency plans.
• Lead development 12Q Innovation Plans.
• End to end tracking and optimisation of Innovation deployed.
• Embrace the love of consumer mentality and ensure the plans are consumer by fully understanding habits, usage and needs.
• Work collaboratively with key stakeholders to deliver brand plans that are aligned cross functionally.
• Development of brand communication.
• Drive behaviour of empowerment, experimentation and collaboration.
• Develop direct reports to perform at Assistant Brand Manager level and beyond.
• Budget management responsibility
• Embrace Agile WOW