Marketing Officer

at  NHS Lincolnshire Integrated Care Board

The post holder will work as a member of the NHS Lincolnshire Integrated Care Board Communications and Engagement Team.
To work with the communications and marketing team to develop and implement creative and marketing campaigns, from concept through production, ensuring campaigns are as impactful as possible and to make best use of all available media, from traditional methods such as advertising, leaflets and editorial, to digital communications, social media and film, as well as exploring new formats. To collaborate with system communications teams on local campaigns.
This post will be a key deliverer of marketing and creative work across the Lincolnshire NHS system.
Contribute to the development, delivery and ongoing refinement system communications and marketing campaigns and projects
Contribution to delivery of content creation (including graphic design, film and photography, animation etc)
Reporting of project and campaign development to senior colleagues throughout and after delivery
Management of workload, prioritising as required
Project management and delivery
Work with the communications and marketing team to ensure projects make best use of all available media, from traditional methods such as advertising, leaflets and editorial, to digital communications, social media and film, as well as exploring new formats
Identify and implement ways of ensuring ongoing effectiveness with hard-to-reach communities
Development and maintenance of policies and guidance documents relating to output and usage
Monitor, review and reporting on all activity as required
NHS Lincolnshire Integrated Care Board (ICB) is a strategic component of the Integrated Care System (ICS) across Lincolnshire delivering the commitments set out in the NHS Long Term Plan.
As a strategic commissioner we are responsible for meeting the needs of our population through commissioning high quality services. We seek to improve patient experience and are committed at looking at innovative ways we can improve care and offer more choice. Patients are at the heart of everything we do and it’s important that they are involved not just in decisions about their individual care, but also in the decisions that shape the health services delivered locally.
In conjunction, with patient experience and the growing demands of our population; we are facing increasing financial challenge. We are required to reduce expenditure to sustainable levels (in alignment to the ICS 5 year strategic plan) which broadly fall into three types of scheme; system wide transformation, system wide efficiency, ICB only efficiency.
The ICB will promote good governance and proper stewardship of public resources in pursuance of its goals and in meeting its statutory duties. Good corporate governance arrangements are critical to achieving the ICB’s objectives and financial sustainability.
For further information about this post please read the attached job description and person specification

Please refer the Job description for details