Marketing Operations Director

at  Siteimprove

Are you passionate about driving change and fostering growth? Are you a detail-oriented individual with a drive for excellence? If so, we have an exciting opportunity for you! Siteimprove is seeking a dynamic Marketing Operations Director to lead the charge in building our marketing operations engine and driving pipeline creation. As a change agent, you will play a pivotal role in shaping the future of our organization, driving strategic initiatives, and optimizing processes to propel our growth. If you’re ready to make a significant impact and drive meaningful results, we want to hear from you! Join us on this exciting journey as we strive for excellence and innovation in everything we do.
As the Marketing Operations Director, you will be responsible for overseeing all aspects of marketing operations to ensure efficiency, effectiveness, and alignment with business goals. You will drive strategic initiatives, optimize processes, and implement innovative solutions to support the marketing objectives.

• Strategic Planning: Develop and execute marketing operations strategies aligned with overall business objectives.
• Process Optimization: Streamline marketing workflows and processes to increase efficiency and productivity.
• Technology Management: Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and data analytics.
• Data Analysis and Reporting: Utilize data analytics to track and analyse marketing performance metrics, providing actionable insights to improve campaign effectiveness and ROI.
• Data Strategy Development: Develop and implement a comprehensive data strategy to ensure data quality, accuracy, and compliance, leveraging both internal and external data sources.
• Lead Management: Develop and implement lead management processes, including lead scoring, intent data, nurturing, and hand-off to sales, to optimize conversation rates and maximise revenue generation.
• Sales Prospecting Days Management: Coordinate with sales teams to manage sales prospecting days, ensuring alignment with marketing campaigns and lead generation efforts.
• Cross-functional Collaboration: Collaborate with other departments such as sales, finance, and product development to ensure alignment and support for marketing initiatives.
• Budget Management: Manage marketing operations budget, ensuring resources are allocated effectively and efficiently.
• Vendor Management: Manage relationships with external vendors and agencies, ensuring high-quality deliverables and cost-effectiveness.
• Compliance and Risk Management: Ensure marketing activities comply with relevant regulations and mitigate potential risks.
• Continuous Learning and Development: Stay updated on industry trends, best practices, and emerging technologies in marketing operations.