Marketing Operations Executive

at  SoPro

THE COMPANY

With offices in Brighton and Skopje, plus a team in Serbia, Sopro provides sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to global brands.
Sopro revolutionised prospecting when we started eight years ago, and we continue to operate at the cutting edge. Our technology, data, processes, and people mean there’s nothing quite like Sopro.
We’ve evolved from our initial focus on email prospecting, and we now offer a fully managed, totally synchronised, multichannel outreach service. Our relentless focus on innovation makes it an exciting time for our clients, and our staff.
Sopro is committed to providing an inclusive, rewarding, and fun place to work, and in 2021 won Best Place to Work at the UK Business Awards.

ABOUT US

We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.
Our values permeate Sopro through our behaviours, not only as people but across the business.
We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!

THE ROLE

Within Sopro’s largest team is Skopje, Operations, we have a great opportunity for a Marketing Operations Executive.
As a Marketing Operations Executive you will lead the prospecting service for our B2B clients leveraging our breakthrough and specialized multichannel approach.
Having this role, you will need to understand our client’s requirements and translate them into a workable solution for their business. By conducting market research on their behalf, developing a strategy for success, you will be finding and reaching out to the right prospects and offering their different products and services through a well-managed multichannel campaign delivery process. From email prospecting to LinkedIn outreach, engaging relevant website visitors and more, you will be utilising a range of innovative and highly personalized channels to aid the prospecting process on our clients behalf.
This role would be a great fit for a tech savvy, data-driven individual, with great English skills, able to establish long-lasting relationships with our clients.

KEY RESPONSIBILITIES

• Understanding clients requirements and business needs and translate them into a workable solution, by building up on excellent client relationship and management.
• Planning and scheduling of day-to-day multichannel outreach campaign activities using internal business systems.
• Demonstrate efficient multi-tasking and time management skills across up to ten simultaneous client campaigns.
• Strict adherence to operational processes and workflows to ensure campaigns are delivered on time and to the required specification.
• Identify bad data, errors and potential points of failure during the delivery process and resolve in advance of issues arising.
• Ensure specific outreach campaign material is configured to flawless written English.
• Generate and distribute a range of daily and weekly client activity reports.
• Continuously work on campaign optimization by reviewing the real time performance by segment and channel and by adjusting targeting, tech config/and or messaging copy, to improve the success rate, create strategies to achieve client success.
• Take an active role in the development of the businesses core product features and services by continuously giving suggestions to improve performance or reduce cost.