Marketing Operations Manager - FS322

at  Fresche Solutions

Marketing Operations Manager – REMOTE
At Fresche Solutions, we offer great work-life balance with flexible hours. You can work anywhere in North America… either from your home or in one of our offices… the decision is up to you.
WHY JOIN FRESCHE? We believe in leading our industry, we believe in innovation, we believe in delighting our customers, guaranteeing their success, and ensuring that 100% of our customers are referenceable.
Our distinct company culture makes us a top employer, as well a premiere choice for our customers for the last eight (8) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities, defining ideas, or carrying out processes, we are committed to ensuring that the following values are manifested at all levels of our organization.

JOB SUMMARY:

Fresche’s marketing team is exploding, and we are looking for our next Marketing Ops Manager to own, implement, manage and scale our marketing operations processes and tech stack with direct impact on revenue generation. A pivotal member of our team, you will build and optimize marketing scalable processes, manage and improve our systems and tools, and own the insights and analytics with recommendations to maximize ROI for pipeline and revenue generation targets. We are looking for a savvy, data-driven marketing ops guru with proven success in driving measurable results across demand generation and marketing programs to fuel sales pipeline and revenue growth.

• Own, maintain and improve our marketing automation platform and integrations with the extended martech stack for operational efficiency.
• Manage and optimize tools and processes for attribution, tracking, and reporting of marketing performance to fuel revenue generation.
• Work closely with demand gen, content and product marketing to support campaign execution from lead gen to lead nurture including campaign creation architecture, list creation and segmentation, lead management, a/b testing and optimizations, tracking and reporting on campaign performance, focused on optimizing and maximizing ROI.
• Create and maintain reports and dashboards to track marketing KPIs with the ability to develop insights to optimize our marketing funnel, channels, campaigns.
• Work closely with the RevOps team to review and optimize workflows, processes and reporting ensuring data integrity and accuracy from marketing lead attribution to revenue.
• Develop and document marketing ops workflows and processes to ensure scalability.
• Be our expert to troubleshoot and streamline workflows and technical issues for the marketing team.