Marketing Operations Manager (w/m/d)

at  Dataseat

WHO WE ARE

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.

WHO YOU ARE

We are continuously shaping this business and we are looking for a Marketing Operations Manager, who is willing to contribute and assist in building it with us. Your primary duty will involve supervising and enhancing our marketing operations, with a key emphasis on effectively utilizing the functionalities of HubSpot and overseeing prosperous BDR campaigns. This position requires a combination of strategic planning, technical proficiency, and practical implementation to propel successful marketing initiatives and help increase conversions. You will report directly to the Head of Design & Marketing Operations.

JOB REQUIREMENTS

What You Will Bring

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proven experience (4+ years) as a Marketing Operations Manager or similar role
• 4+ years experience with HubSpot, HubSpot certifications as a plus
• Experience with tracking marketing and sales activities throughout the sales funnel (leads, opportunities, campaigns)
• Demonstrated success in supporting Marketing and BDR-led campaigns
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficiency in marketing automation tools and practices
• Excellent project management and organizational skills
• You are fluent in English and have excellent communication skills (written and oral)

• Own HubSpot for seamless lead generation, tracking, analytics, and data integrity, ensuring accurate data capture and rectifying inconsistencies or inaccuracies
• Collaborate with Sales Operations and cross-functional teams, including marketing, data, and business development representatives (BDR), to align workflows, and goals, and execute marketing initiatives
• Create, manage, and automate workflows, lists, segmentation, email marketing, lead nurturing, and scoring with HupSpot to increase efficiency and personalize communication
• Regularly monitor and analyze key performance metrics, campaign performance, lead progression, and revenue attribution
• Identify opportunities for improvement and optimize campaign effectiveness in collaboration with sales and marketing teams
• Create dashboards and generate regular reports on marketing performance, BDR, marketing-led campaign effectiveness, and lead quality, providing actionable insights and recommendations to drive marketing strategy
• Manage and execute API integration of systems between Hubspot and other platforms
• Utilize HubSpot’s automation features to personalize communication and improve lead engagement, email marketing, lead nurturing, and scoring
• Implement and audit all tracking mechanisms to ensure data accuracy across web analytics platforms such as Google Analytics, Looker Studio, Tag Manager, and UTM
• Train and mentor team members on HubSpot and marketing automation best practices