Marketing Operations Specialist

at  ABBYY

Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fuelling ours.
Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.
As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack.

JOB REQUIREMENTS:

• Bachelor’s degree in marketing, business administration, or related field
• Experience in a B2B marketing environment
• Experience with marketing automation software (preferably HubSpot)
• Experience with CRM software (preferably Salesforce)
• Experience with email marketing
• Project management skills, with ability to manage multiple projects simultaneousl

Marketing Campaigns execution:

• Building landing pages, emails, forms, target lists, processing workflows in HubSpot based on the brief from Demand Gen Campaigns managers
• Web forms infrastructure: implementing, testing, troubleshooting
• Webinars’ logistics, including Zoom/GoToWebinar set up, follow-up process, on-demand experience
• Ensuring accurate data flow between the systems (HubSpot->SFDC)
• Ensuring smooth and timely execution of campaigns
• Monitoring, measuring, and reporting on campaign performance

Database Management

• Ensuring accuracy and completeness of the data flowing from the web forms, other integrated systems
• Helping with data cleansing and troubleshooting

Project Management

• Supporting projects of Marketing Operations Department: record project goals, decisions made in meetings, create project schedules, monitor progress and schedule meetings to ensure that the project is completed in time.

Marketing Processes & Documentation

• Creating and maintaining documentation on marketing processes, HubSpot system documentation