Marketing Operations Specialist London, England, United Kingdom

at  Aviatrix

ABOUT AVIATRIX

Trusted by more than 500 of the world’s most innovative companies, AVIATRIX empowers businesses to accelerate innovation, improve security, minimize downtime, and gain control of IT costs in the cloud. Aviatrix delivers an enterprise-grade secure cloud network, backbone, and edge for business-critical applications by creating a simplified and consistent networking and security architecture in and across cloud service providers. Combined with the AVIATRIX CERTIFIED ENGINEER (ACE) PROGRAM, the industry’s first and only multicloud networking and security certification, Aviatrix helps businesses to achieve their digital transformation goals. Learn more at www.aviatrix.com.
Marketing Operations Specialist - London

DESCRIPTION

We are seeking a hands-on Marketing Operations Specialist to help manage and grow our global marketing initiatives to support sales and marketing objectives. You will participate in all aspects of automation and operations including email marketing, marketing campaigns, lead scoring, lead nurturing, sourcing & attribution, reporting and integration with the CRM as well the MarTech stack. You should be an operations professional, able to leverage AI and collaboration, marketing and sales tools and well-versed in digital marketing and funnel best practices.

MINIMUM QUALIFICATIONS:

• 1+ years of marketing operations experience
• Marketo marketing automation platform experience as an administrator, current Marketo Certified Expert certification is required
• Hands-on experience with Salesforce CRM and experience successfully collaborating with sales & sales operations
• Successful track record of creating, executing, and measuring campaigns within Marketo, including database management, smart-list development, setup, testing, launching of campaigns and programs, and reporting on campaign analytics
• Demonstrated proficiency in creating webinar registration pages, forms, and triggered emails, and integrating with larger campaign flow in Marketo. Experience using ON24 (or any major webinar platform) to plan and measure webinars is required
• Comfortable with HTML and CSS to edit/create email and landing page templates
• Comfortable creating process flows and documenting processes
• Experience with or curiosity and desire to learn AI/ML/Collaboration tools to increase marketing efficiency and improve the customer experience
• Account-based Marketing (ABM/ABX) experience preferred
• Bachelor’s degree in Marketing or related field or equivalent work experience

WE WANT TO INCLUDE YOU

We embrace the fact that not everyone’s journey took the same route or started at the same place. If your experience doesn’t quite meet the requirements but the opportunity excites you and you believe you could be great, don’t let that hold you back from applying. Tell us what you CAN bring and what makes you special.
Aviatrix is a community where everyone’s career can grow and we want to help you achieve your goals and be “your best YOU,” however that looks. If you’re seeking an opportunity where you can be excited to start work every morning with enthusiastic people, make a real difference and be part of something amazing then let’s talk. We want to get to know you and how we could grow together.
Aviatrix, Inc. is an equal opportunity employer and does not make hiring decisions based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

• Create and manage all Marketo templates, assets, libraries, smart lists, flows, and forms.
• Create and manage registration pages, forms, and triggered emails and ensure proper 3rd party tool integration with Marketo.
• Support the management of the contact database, ensuring data accuracy and integrity.
• Enable segmentation of the database for personalization and targeted list creation & nurturing.
• Continuously optimize email templates, landing pages, and forms.
• Document existing processes and create new processes where required.
• Support our certification program and other tools and processes as required.