Marketing Performance Analyst

at  Morgan McKinley

EXPERIENCE REQUIRED OF MARKETING PERFORMANCE ANALYST:

• Experience within financial or professional services, ideally
• Demonstrate strong analytical, project management, and communication skills.
• Proficient in Google Analytics 4, GTM, GSC, and CRM dashboards, preferable
• Experience with A/B testing and data visualization tools like PowerBI.
• Ability to derive insights from complex data sets and deliver recommendations effectively.
• Proficient in digital systems and Microsoft Office.
• Knowledgeable about regulatory compliance in marketing within a regulated industry.
• Able to meet deadlines, work with large datasets, and make sound decisions under pressure.
• Strong team player with excellent communication skills and a proactive approach.
• Demonstrates professional integrity and can operate within regulatory frameworks.
  Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

RESPONSIBILITIES OF MARKETING PERFORMANCE ANALYST:

• Manage and optimise multiple websites utilising accurate analytics and insights.
• Develop and maintain reports, dashboards, and data visualization, emphasizing insightful interpretation using tools like PowerBI.
• Collaborate with internal stakeholders and external partners to merge data sources for comprehensive client insights.
• Own campaign tagging and tracking for precise measurement of marketing activities.
• Analyze data to identify effective campaign tactics and implement reporting structures for actionable insights.
• Contribute ideas for A/B testing and personalization strategies, defining success metrics.
• Provide regular data analysis and deep dives to uncover opportunities.
• Educate and upskill the team in web analytics, dashboards, and data visualization.
• Develop a roadmap for continuous improvement in analytics and lead generation.
• Support digital marketing strategy and campaigns, including website content management, inbound traffic generation, email marketing, social media reporting, and search and paid media advertising.
• Manage various projects and campaign activities from inception to delivery, ensuring operational efficiency.
• Collaborate on strategic channel development and influence business development strategies.
• Stay updated on industry trends and undertake relevant professional development.