Marketing Performance and Enablement Manager

at  HSBC

Job description
Some careers prize diversity more than others.
If you’re looking for a career where you will be respected as an individual and valued for the contributions you make, join HSBC and discover how diversity drives our success. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Are you a digital marketer with a passion for driving organizational growth through cutting-edge technology and strategic marketing initiatives? We are seeking a talented and experienced Marketing Performance and Enablement Manager to join our team.
This role is part of the B2B Marketing and is focused on supporting the strategic and revenue growth priorities across CMB and GB&M. The individual will report to the Marketing Enablement Lead, in the MarTech team. The role focuses on understanding customers and the identification, development and execution of marketing strategies, campaigns, and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction to meet agreed targets and objectives.
The Marketing Performance and Enablement Manager facilitates the use of technology to drive measurable business growth by harnessing data, designing key parts of the digital journey, and empowering marketers with a deeper understanding of, and engagement with customers and qualified prospects. This individual will be responsible for launching new technology and enhancements to existing technology in local markets, and representing market needs back to the MarTech data and platforms team.
You will be required to use a combination of agile and waterfall methodologies to deliver value in an iterative way, while meeting all the governance and reporting requirements at the global, regional and market level. Knowledge of data and technology is required to effectively work with markets and champion the common capabilities established in the global MarTech stack.

Your key responsibilities will include:

• Partnering with global and local teams to develop and implement a comprehensive digital marketing strategy that aligns with our overall business objectives
• Continuously monitoring and analysing digital marketing performance metrics, providing insights and recommendations to optimize marketing strategies and campaigns
• Guiding local teams with best practices on Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and provide market support in other digital marketing capabilities
• Leading market enablement of digital marketing tools, platforms, and technologies to enhance markets’ marketing capability and drive efficiency and effectiveness
• Collaborating with key stakeholders to identify and prioritize digital marketing capabilities needed and co-create solutions to support business growth and competitive advantage
• Supporting markets across key customer journeys and build out best-in-class digital journeys
• Showcasing curiosity, adaptability, and a growth mindset to learn, problem-solve, and contribute positively to the team.
• Provide strategic guidance and thought leadership on the latest digital marketing trends, best practices, and emerging technologies
• Stay up-to-date with industry regulations and compliance requirements related to digital marketing, ensuring adherence and mitigating risks

Requirements

The ideal candidate for this role will have:

• Strong analytical skills, with the ability to interpret data and derive actionable insights to drive marketing performance and ROI
• A proven track record of successfully developing and implementing digital marketing strategies and capabilities, especially in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Acquisition, and Customer Lifecycle Management
• In-depth knowledge of digital marketing technologies, tools, and platforms, including but not limited to marketing automation, customer data platform, account-based marketing, event management, analytics, experimentation, and content management systems
• Strong understanding of digital marketing best practices, industry trends, and emerging technologies
• Strong strategic thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement
• Exceptional communication and collaboration skills, with the ability to effectively engage and influence stakeholders at all levels of the organization
• Ability to thrive in an agile, fast-paced, dynamic environment, managing multiple projects and priorities simultaneously
• Knowledge of regulatory and compliance requirements related to digital marketing, including data privacy and consumer protection regulations
• Please Note: This is a hybrid role based at 8 Canada Square, London.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.
If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:
Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500.

Your key responsibilities will include:

• Partnering with global and local teams to develop and implement a comprehensive digital marketing strategy that aligns with our overall business objectives
• Continuously monitoring and analysing digital marketing performance metrics, providing insights and recommendations to optimize marketing strategies and campaigns
• Guiding local teams with best practices on Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and provide market support in other digital marketing capabilities
• Leading market enablement of digital marketing tools, platforms, and technologies to enhance markets’ marketing capability and drive efficiency and effectiveness
• Collaborating with key stakeholders to identify and prioritize digital marketing capabilities needed and co-create solutions to support business growth and competitive advantage
• Supporting markets across key customer journeys and build out best-in-class digital journeys
• Showcasing curiosity, adaptability, and a growth mindset to learn, problem-solve, and contribute positively to the team.
• Provide strategic guidance and thought leadership on the latest digital marketing trends, best practices, and emerging technologies
• Stay up-to-date with industry regulations and compliance requirements related to digital marketing, ensuring adherence and mitigating risk

The ideal candidate for this role will have:

• Strong analytical skills, with the ability to interpret data and derive actionable insights to drive marketing performance and ROI
• A proven track record of successfully developing and implementing digital marketing strategies and capabilities, especially in Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Acquisition, and Customer Lifecycle Management
• In-depth knowledge of digital marketing technologies, tools, and platforms, including but not limited to marketing automation, customer data platform, account-based marketing, event management, analytics, experimentation, and content management systems
• Strong understanding of digital marketing best practices, industry trends, and emerging technologies
• Strong strategic thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement
• Exceptional communication and collaboration skills, with the ability to effectively engage and influence stakeholders at all levels of the organization
• Ability to thrive in an agile, fast-paced, dynamic environment, managing multiple projects and priorities simultaneously
• Knowledge of regulatory and compliance requirements related to digital marketing, including data privacy and consumer protection regulations
• Please Note: This is a hybrid role based at 8 Canada Square, London