Marketing Planning Professional (China Market)

at  RAINTREE55 PTE LTD

Job Description :
We are seeking a talented and experienced Marketing Planning Professional to join our team. As a Marketing Planning Professional , you will be responsible for developing and executing strategic marketing plans tailored to the unique needs. This role requires deep knowledge of the consumer behavior, as well as strong strategic planning and execution skills.
Responsibilities :
Market Research and Analysis :
Conduct thorough market research to understand the trends, preferences.
Analyze competitor strategies and market dynamics to identify opportunities and threats.
Utilize data analytics tools to track and measure the effectiveness of marketing campaigns.
Strategic Planning :
Develop comprehensive marketing strategies and plans.
Identify key market segments and devise tailored approaches to reach each segment effectively.
Set clear objectives and KPIs for marketing campaigns to ensure alignment with overall recruitment goals.
Collaboration and Coordination :
Work closely with cross-functional teams including admissions, communications, and international student services to align marketing efforts with recruitment objectives.
Collaborate with external agencies or partners for specialized expertise or resources as needed.
Event Management :
Plan and organize recruitment events, seminars, workshops, and fairs to engage directly with prospective students and their parents.
Qualifications :
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum of 5-7 years of experience in marketing planning or related roles
Proven experience in market development, business development, or strategic marketing role

Please refer the Job description for details