Marketing Rep,Sr/Unit

at  University of New Mexico

POSITION SUMMARY

The Alumni Relations Office has an exciting opportunity to contribute to the operations of a great team while also serving as an important connection between the Alumni Association, the Alumni Relations Office, and The University of New Mexico.
The Senior Marketing Officer will be responsible for developing and executing public relations, communications, and marketing collateral and managing platforms for involvement and connections. The successful candidate will have a diverse skill set across multiple medias and be able to organize and multi-task, develop relationships, and develop program analytics.

Responsibilities of the position include, but are not limited to, the following:

• Assists and advises Alumni Relations Office and Alumni Associated leadership regarding public relations issues and assists in planning and formulating communication and public relations policies, strategies, and programs to enhance the engagement of the campus community and UNM alumni.
• Implements and ensures messaging follows the strategy, meets deadlines, and adheres to brand standards and identity.
• Oversees the delivery of email communications from the Alumni Association and its affiliated programs to Alumni which includes list development, design, proofreading, and overall management of the process.
• In collaboration with Alumni Relations Office staff and other campus partners, produces the Association’s monthly e-newsletter and other email communications for special events and activities, ensuring accurate content and timely delivery.
• Supports the production of the Alumni Association’s magazine which is produced two times a year to include coordination of the mailing list, printing and web-transfer, proofreading, and, when appropriate, contribute content.
• Oversees the Association’s social media platforms and presence.
• Supports Association events and programs by designing and implementing marketing, communications and public relations materials and efforts.

See the Position Description for additional information.

MINIMUM QUALIFICATIONS

Bachelor’s degree; at least 3 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

PREFERRED QUALIFICATIONS

• Advanced skills in Adobe Creative Suite: InDesign; Photoshop; Illustrator
• Experience in managing email-based marketing efforts and email design
• Ability to write creatively
• Proofreading and editing skills
• Experience with the functionality of diverse social media platforms
• Experience in brand management and creative content
• Experience in marketing platform analytics
• Attention to detail

• Assists and advises Alumni Relations Office and Alumni Associated leadership regarding public relations issues and assists in planning and formulating communication and public relations policies, strategies, and programs to enhance the engagement of the campus community and UNM alumni.
• Implements and ensures messaging follows the strategy, meets deadlines, and adheres to brand standards and identity.
• Oversees the delivery of email communications from the Alumni Association and its affiliated programs to Alumni which includes list development, design, proofreading, and overall management of the process.
• In collaboration with Alumni Relations Office staff and other campus partners, produces the Association’s monthly e-newsletter and other email communications for special events and activities, ensuring accurate content and timely delivery.
• Supports the production of the Alumni Association’s magazine which is produced two times a year to include coordination of the mailing list, printing and web-transfer, proofreading, and, when appropriate, contribute content.
• Oversees the Association’s social media platforms and presence.
• Supports Association events and programs by designing and implementing marketing, communications and public relations materials and efforts