Marketing Senior Officer (Digital Lead & Publicist) - UQP

at  The University of Queensland

• University of Queensland Press (UQP)

• Belong to a creative community where your work genuinely makes an impact

• Broaden your career within one of QLD’s largest employers
• Culture committed to excellence and innovation
• Based at

Long Pocket
About UQ
As part of the UQ community, you’ll have the opportunity to work alongside the brightest minds, who have joined us from all over the world.
Everyone here has a role to play. As a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world. By supporting the academic endeavour across teaching, research, and the student life, you’ll have the opportunity to contribute to activities that have a lasting impact on our community.
Join a community where excellence is at the core of our culture, contributions are valued and a range of
benefits and rewards

are available, such as:

• 26 weeks paid parental leave or 14 weeks paid primary caregiver leave
• 17% superannuation contributions
• 17.5% annual leave loading
• Access to flexible working arrangements including hybrid working options, flexible start/finish times and purchased leave
• Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family
• Salary packaging options

About This Opportunity
This is an exciting opportunity for an experienced Marketing Senior Officer (Digital Lead & Publicist) to join the University of Queensland Press (UQP). In this role, you will develop and implement UQP’s digital content strategy, support UQP’s brand and campaigns to increase engagement across digital channels and publicise UQP titles as required.
UQP is one of Australia’s oldest and most respected publishing houses. We won the ABIA Small Publisher of the Year award in 2021, 2022 and 2023.
This position is based in Brisbane, Queensland. A remote working arrangement (interstate) may be considered in extenuating circumstances and will require further Executive approval.

Key responsibilities will include, but are not limited to:

• Develop and drive UQP’s digital content strategy and initiatives to improve UQP’s online presence and audience engagement.
• Plan and implement UQP’s digital content schedule, including regular publishing and amplification of relevant native content.
• Maintain UQP’s website and digital assets including social media platforms.
• Manage the development and delivery of monthly e-newsletters to subscribers and booksellers, including the maintenance and growth of targeted distribution lists.
• Plan and deliver creative digital components for individual book and organisational marketing and publicity campaigns.
• Develop data analysis and reporting for website engagement and digital channels.
• Lead and coordinate Search Engine Optimization initiatives.
• Develop effective relationships and generate opportunities with key partners to deliver digital projects, tasks and campaigns.
• Provide guidance and training to UQP authors and staff around social media engagement and digital platforms and strategy.
• Assist with other marketing and publicity duties as required.
• Publicise UQP titles as required which includes (but is not limited to) developing campaign plans, writing media releases, creating mailing lists and distributing review copies, arranging interviews, planning and managing events and book launches.
• Work with internal teams and external suppliers to coordinate key event related materials.
• Develop and foster relationships with key internal and external stakeholders.
• Attend trade conferences, launch events and writers’ festivals, as required.
• Manage events and digital budgets.
• Any other duties as reasonably directed by your Supervisor.

This is a part-time (60%), continuing position.
At HEW level 6, the full-time equivalent base salary will be in the range $88,099 - $94,512, plus a generous super allowance of up to 17%. The total FTE package will be up to $103,076 - $110,579 annually. As this role is covered by an Enterprise Agreement, you will also receive regular remuneration increases – at least once a year.

About You

• A degree with subsequent relevant experience or extensive experience and broad knowledge in digital marketing, publishing, publicity and events management or an equivalent combination of relevant experience and/or education/training.
• Demonstrated experience planning and delivering a multi-platform digital content strategy and related events.
• Sophisticated knowledge of digital and social media landscape and current best practice.
• Ability to work effectively with UQP authors and manage key relationships with external suppliers (web designers, developers, IT support staff) and external industry partners.
• Excellent computer skills and experience working with Microsoft Office Suite, as well as Content Management Systems and aggregation or distribution platforms. (e.g. Later and Mailchimp) and programs such as InDesign and PhotoShop.
• Significant experience undertaking publicity campaigns and planning and managing events
• Excellent written, verbal and interpersonal skills including the ability to communicate effectively with third parties by telephone, email and in person.
• Ability to prioritise own workload, work independently and meet deadlines.
• Commitment to upholding the University’s values, and working with openness, respectfulness and integrity.

In addition, the following mandatory requirements apply:

• Work Rights: You must have unrestricted work rights in Australia for the duration of this appointment to apply. Visa sponsorship is not available for this appointment.

Questions?
For more information about this opportunity, please contact Jean Smith, Marketing and Publicity Manager via email
jean.smith@uqp.com.au
. For application queries, please contact
talent@uq.edu.au
stating the job reference number (below) in the subject line.
Want to Apply?

All applicants must upload the following documents in order for your application to be considered:

• Cover letter addressing the ‘About You’ section
• Resume

Other Information
At UQ we know that our greatest strengths come from our diverse mix of colleagues, this is reflected in our ongoing commitment to creating an environment focused on
equity, diversity and inclusion
. We ensure that we are always attracting, retaining and promoting colleagues who are representative of the diversity in the broader community, whether that be
gender identity
,

• Develop and drive UQP’s digital content strategy and initiatives to improve UQP’s online presence and audience engagement.
• Plan and implement UQP’s digital content schedule, including regular publishing and amplification of relevant native content.
• Maintain UQP’s website and digital assets including social media platforms.
• Manage the development and delivery of monthly e-newsletters to subscribers and booksellers, including the maintenance and growth of targeted distribution lists.
• Plan and deliver creative digital components for individual book and organisational marketing and publicity campaigns.
• Develop data analysis and reporting for website engagement and digital channels.
• Lead and coordinate Search Engine Optimization initiatives.
• Develop effective relationships and generate opportunities with key partners to deliver digital projects, tasks and campaigns.
• Provide guidance and training to UQP authors and staff around social media engagement and digital platforms and strategy.
• Assist with other marketing and publicity duties as required.
• Publicise UQP titles as required which includes (but is not limited to) developing campaign plans, writing media releases, creating mailing lists and distributing review copies, arranging interviews, planning and managing events and book launches.
• Work with internal teams and external suppliers to coordinate key event related materials.
• Develop and foster relationships with key internal and external stakeholders.
• Attend trade conferences, launch events and writers’ festivals, as required.
• Manage events and digital budgets.
• Any other duties as reasonably directed by your Supervisor