Marketing Service Intern

at  Heineken

MARKETING EXCELLENCE PROJECTS

• Consumer Insights:
• Support in dashboard data organization, analysis with regards to brand power and market share of our brands
• Lead one consumer insight project across APAC markets, consolidating research findings, data and insights and synthesize outputs. Present to Marketing Excellence Team
• Consumer Experiences:
• Media: establish media report & manage dashboard & communicate with OpCos & liaise with the agency
• Media: Support in media performance measurement framework deployment
• Consumer Experience Touchpoint Framework: consolidate learnings & works done per OpCo & help with learn share, reapply.
• Establish OpCo’s tracking progress – see where are the elements that are lacking & conduct stakeholders engagement plan.

GEN Z SOUNDING BOARD & STRATEGY:

• Keep close to industry / OpCos and what genZ consumers’ behaviour
• Analysis & design Gen Z immersion activities for RLT

Profile proposal: We are looking for individuals that are:

• Pursuing a Bachelor’s degree in preferably marketing
• Possess effective communication and listening skills
• Possess excellent interpersonal and connecting skills
• Is a self-starter open to leading and coordinating projects
• Able to work well in a fast-paced environment with multiple deadlines
• Able to deal with ambiguity
• Possess strong organizational and project management skills
• Attention to details as this role will be dealing with data
• Responsible, dynamic, eager to learn & open to feedback, tech savvy, basic project management skills, smart and good fit for the team.

Please refer the Job description for details