Marketing Specialist 12-month FTC

at  Elizabeth Finn Homes

LOCATION:

Hythe House, 200 Shepherds Bush Road, London W6 7NL
We are seeking a talented and enthusiastic Senior Marketing Specialist with a strong focus on digital marketing to join our team at Elizabeth Finn Homes. The ideal candidate will be a strategic thinker, creative and detail-oriented with a passion for digital strategies, content creation, and implementing marketing campaigns that drive brand awareness and customer engagement.

KEY REQUIREMENTS:

• Previous experience with digital marketing campaigns and developing social media channels.
• Proficient in website content management.
• Experience with copywriting and creative content development.
• Strong attention to detail.
• Ability to travel regularly to the 8 care home sites with occasional overnight stays.
  Job Types: Full-time, Fixed term contract
  Contract length: 12 months
  Salary: £35,000-£40,000 per year

• Manage and optimise digital marketing efforts, including website, online promotion and advertising and social media.
• Support with the analysis and reporting on campaign performance metrics and provide recommendations for improvement.
• Manage and update website content to ensure accuracy and relevance, maximising search engine optimisation through content solutions.
• Develop creative blogs and video assets for website and social media to drive engagement.
• Implement social media strategies to enhance brand visibility and engagement, growing social media channels.
• Manage the marketing events calendar, working with Social Engagement Leads and General Managers. Supporting creative materials, arranging photography / videography and attending events across the 8 care homes.
• Liaise with General Managers to ensure all positive stories and activities are captured and shared across all channels.
• Knowledge of InDesign, Canva or similar programs to create visually appealing social media posts and general marketing materials.
• Work closely with external agencies, providing clear briefs and ensuring deliverables meet brand guidelines and strategic objectives.
• Assist in copywriting for various marketing collateral, including website content, newsletters, and internal communications.
• Manage print and production of all marketing materials.
• Support with all recruitment requests, uploading to website and promotion as required.
• Manage care home directories keeping content and reviews up to date. Monitoring performance of existing and / or new sector directories.