Marketing Specialist - (2 years contract)

at  nVent

We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
We’re looking for people who put their innovation work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
What YOU WILL EXPERIENCE IN THIS POSITION:

In this position, you will play a key role that will drive ROI-focused marketing activities in support of growth objectives and will be responsible for execution of nVent’s digital media strategy for the Schroff brand by:

• Be accountable to develop and implement with the global team the web strategy and migration
• Define and implement the overall SEO strategy for Schroff in collaboration with the Global Digital Manager
• Collaborate with Platform Marketing and MarCom managers to optimize online engagement of the branded websites
• Develop and establish seamless digital customer experience throughout the complete configure-price-quote and design automation cycle
• Develop and optimize online engagement of websites and report monthly web statistics
• Develop and maintain AI-based search configuration and optimization
• Guide and support other brands in their SEO, analytics, website and web shop developments
• Collaborate with / educate campaign specialists to develop SEO / SEM activities and related reporting & distribute to defined business leaders
• Collaborate with campaign specialists to execute digital campaigns
• Standardize processes to manage leads (lead generation, lead nurturing, reporting)
• Be accountable for analytics along the complete digital customer journey
• Support data quality in CMS/PIM/DAM and develop/establish lean content maintenance processes
• Develop and maintain detailed user documentation for business processes and related applications, conduct internal and external user training and provide support.
• Engage with IT business analysts, Marketing, and other functions as required for process optimization and new platform selection and migration.
• Support marketing leaders with additional duties as required and serve as Digital ambassador.
• Contribute to agile digitalization projects
• May be required to perform additional duties as assigned.

You have:

• Bachelor’s Degree in Communications, Marketing, Data Management or equivalent experience strongly preferred
• 3+ year’s marketing experience in a digital environment working in a matrixed organization or agency required
• Knowledge and experience in sales, marketing, and e-commerce processes
• Demonstrated Project Management skills, ideally Agile Project Management experience

KNOWLEDGE, SKILLS & ABILITIES:

• Current knowledge of e-commerce trends for B2B and B2C organizations
• Knowledge and experience working with AI Search Software (Coveo)
• Strong skills in data analysis and reporting (Google Analytics, Salesforce, Tableau)
• Skills to recognize strategic implications of issues and convert them into proposals and solutions
• Strong written and verbal communications skills with the ability to get the point across clearly and concisely and present technical information in easily understood terms
• Basic Knowledge and experience working with CMS, PIM, and DAM
• Strong process development and documentation skills
• Ability to collaborate with several different people and departments in multiple time zones
• Ability to stay current on new technologies and emerging trends in the digital space
• Ability to develop effective working relationships with internal and external customer
• Ability to work energetically, positively, and tenaciously with minimal supervision
• nVent Core Values: All employees must adhere to the following core values: customer first, accountability for performance, innovation and adaptability, positive energy, respect and teamwork, absolute integrity

We have:

• A dynamic global reach with diverse operations around the world that that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day
• We are a $2.1 billion, high-performance electrical company with a dedicated team of 9,000 people, across more than 80 global locations
• We have a robust portfolio of product brands dating back more than 100 years and including: nVent CADDY, ERICO, HOFFMAN, RAYCHEM, SCHROFF and TRACER
• Commitment to strengthen communities where our employees live and work
• We encourage and support the philanthropic activities of our employees worldwide
• Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money
• Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being:
• Innovative & adaptable
• Dedicated to absolute integrity
• Focused on the customer first
• Respectful and team oriented
• Optimistic and energizing
• Accountable for performance
• Benefits to support the lives of our employees

• Be accountable to develop and implement with the global team the web strategy and migration
• Define and implement the overall SEO strategy for Schroff in collaboration with the Global Digital Manager
• Collaborate with Platform Marketing and MarCom managers to optimize online engagement of the branded websites
• Develop and establish seamless digital customer experience throughout the complete configure-price-quote and design automation cycle
• Develop and optimize online engagement of websites and report monthly web statistics
• Develop and maintain AI-based search configuration and optimization
• Guide and support other brands in their SEO, analytics, website and web shop developments
• Collaborate with / educate campaign specialists to develop SEO / SEM activities and related reporting & distribute to defined business leaders
• Collaborate with campaign specialists to execute digital campaigns
• Standardize processes to manage leads (lead generation, lead nurturing, reporting)
• Be accountable for analytics along the complete digital customer journey
• Support data quality in CMS/PIM/DAM and develop/establish lean content maintenance processes
• Develop and maintain detailed user documentation for business processes and related applications, conduct internal and external user training and provide support.
• Engage with IT business analysts, Marketing, and other functions as required for process optimization and new platform selection and migration.
• Support marketing leaders with additional duties as required and serve as Digital ambassador.
• Contribute to agile digitalization projects
• May be required to perform additional duties as assigned