Marketing Specialist

at  AGL Energy

Join the change. Together, we’ll make history.
As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as you work alongside Australia’s best and brightest minds. You’ll grow and learn in a collaborative, safe and supportive environment and play your part in changing the course of tomorrow.
Everyone at AGL is an important part of building a better energy future and we want you to join in.
About the Role:
The Marketing Prospects team is responsible for leading marketing efforts to attract new customers by utilising AGL’s brand, products, and capabilities. The team focus on customer-centric, innovative approaches that add value to AGL, while also considering regulatory requirements.
As the Marketing Specialist, your role is pivotal in developing effective marketing strategies and plans to enhance customer engagement with energy and telecommunications services. You’ll work to manage end-to-end campaigns to generate high-quality leads, continuously optimising based on performance data. You will collaborate with cross functional teams and external partners to achieve the required business outcomes.
This role requires someone who is skilled in building stakeholder relationships with the ability to adapt to a fast-paced environment and the ability to drive outcomes that benefit both AGL and AGL’s customers.

What you’ll be doing:

• Develop marketing strategies utilizing AGL’s brand, products, and capabilities to meet Customer Markets priorities.
• Manage end-to-end campaigns, including creative and digital aspects, budgeting, approvals, reporting, and optimization, to achieve business targets and maximize ROI for new customers.
• Collaborate cross-functionally with Customer Markets teams and external suppliers.
• Drive innovation in communications to transform customer experiences with energy and telecommunications.
• Personalize communications using data, insights, and capabilities, aligning offers, messages, and channels with customer needs.
• Ensure all marketing activities consider the political environment and adhere to legal and regulatory frameworks.

About you:

• Previous demonstrated experience in Integrated Marketing.
• Strong stakeholder management and relationship building skills
• Previous acquisition experience in either B2C or B2B.
• Strong understanding of communications development and campaign management.
• Understanding and experience with digital analytics tools.

We’d love to see your application, submitted by: 4th April 2024.

At AGL, we offer a wide range of benefits including:

• Discounts on energy, telcos and solar plans.
• Participate in Energise - our reward & recognition program.
• Access 20 weeks of paid parental leave for the primary carer.
• Play an active role in our diversity & inclusion initiatives.
• Novated leasing and Electric Vehicle subscriptions.
• Access to study assistance, AGL’s share purchase plan and insurance deals.
• Benefits may change over time and vary based on role type and location

Inclusion at AGL
At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit:
www.agl.com.au/careers
AGL is a Circle Back Initiative employer - we commit to respond to every applicant.
Job Family Group:
Marketin

• Develop marketing strategies utilizing AGL’s brand, products, and capabilities to meet Customer Markets priorities.
• Manage end-to-end campaigns, including creative and digital aspects, budgeting, approvals, reporting, and optimization, to achieve business targets and maximize ROI for new customers.
• Collaborate cross-functionally with Customer Markets teams and external suppliers.
• Drive innovation in communications to transform customer experiences with energy and telecommunications.
• Personalize communications using data, insights, and capabilities, aligning offers, messages, and channels with customer needs.
• Ensure all marketing activities consider the political environment and adhere to legal and regulatory frameworks