Marketing Specialist

at  AIU

JOB DESCRIPTIONS:

• Evaluate target demographics, appropriate distribution channels, and marketing channels
• Analyze marketing metrics to gauge and identify cause and effect relationships
• Collaborate with the marketing department to develop appropriate strategies
• Use information from statistics, marketing experts, and other industry professionals to conduct secondary research
• Become familiar with research methodologies, including standard computer programs, and increase understanding of advanced statistical analysis
• Meet with clients regularly to determine marketing and promotional goals

SOCIAL MEDIA SKILLS:

• Develop, implement and manage our social media strategy
• Define social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network

EDUCATIONAL QUALIFICATION:

• Bachelor’s degree required; higher education field preferred
• Two to three year’s experience in the same field
• Proficiency in working with personal computers, related hardware/software, webpage maintenance, and development
• Experience with database development and management.
• Experience designing and presenting career resources, workshops, and other career-related services

Please refer the Job description for details