Marketing Specialist

at  AlerisLife

ABOUT THE TEAM

We’re a team of mission-driven individuals with a hunger for purposeful innovation and making a difference in the lives of others. We keep our values of People First, Trust Matters, Moving Forward and Passion for Life at the center of what we do and who it serves- our people. We welcome diversity of backgrounds, ideas and life experiences. At AlerisLife and our Operating Divisions you’ll find a dedication to one another that’s profound, where everyone plays a role in the success of others. What’s more, we have a respect for the commitments we all have outside of work-and the trust and flexibility to attend to them.

SUMMARY:

Alerislife is searching for a talented Marketing Specialist. In this role, you will play a pivotal role in executing marketing strategies that drive customer engagement, retention, and revenue growth.
This is a full-time, salaried position that reports to the Director of Brand Marketing to support the branding and general marketing activities for Five Star Senior Living and its communities.

REQUIREMENTS:

• Bachelor’s degree in marketing, business, marketing, communications or a related field
• 1-2 years professional experience in marketing preferably in senior living, hospitality or healthcare
• Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience with Adobe Suite a plus
• Experience with social media tools a plus
• Technologically savvy and resourceful
• Excellent written and verbal communication skills
• Proven ability to work independently and manage multiple projects simultaneously
• Strong project management skills
• Ability to work effectively in a team
• Exceptional interpersonal skills and willingness to foster relationships at the community level
• Self-motivated with a learning attitude and a sense of urgency
• Highly organized with strong attention to detail
• Results-oriented and solution-focused with a problem-solving attitude
• Able to think creatively and critically and exercise independent judgment and discretion
• Creative and resourceful problem solver
• Passion for the senior living industry and a genuine desire to make a difference in the lives of residents
• His/her energy is infectious, bringing positivity and continuous support to those around them

IS THIS YOU?

Beyond checking off the boxes, we’re looking for someone who shares our passion and commitment.

• Purpose and Meaning – You have an authentic connection our vision of a world in which the quality of life is ageless, and a desire to advance our culture and keep People First at all times.
• Advancing Others – You advance others, supporting their continuous growth and enabling their achievements. You get it – positive team experiences lead to incredible customer moments.
• You Are Accountable – To our team, our customers and our brand(s). You firmly believe that the way in which we achieve results is just as important as what we accomplish together.
• Operational Excellence – You encourage a mindset of continuous improvement, respect ideas from everywhere, and empower others to elevate how and what we deliver for our customers and each other.
• Let’s Do This – Fast is as slow as we go! You thrive with a focus on the here-and-now, while managing multiple priorities, projects and competing demands, helping others anticipate and embrace what’s next.

WORK WITH PURPOSE

At AlerisLife we’re dedicated to advancing the lives of all we serve - from our residents to each and every one of our team members. With a mission-driven mindset and a desire to make a difference in the lives of others, our team members enjoy a work culture that is uniquely supportive of their professional and personal lives. A place where they can advance others, and themselves.

RESPONSIBILITIES:

• Project management and scheduling of in house and agency marketing & creative projects in Monday.
• Facilitate process for community photography updates including requesting appointments, scheduling followup, image selections process, captioning, community review, and image optimization, ensuring successful rollout online and in print collateral and sharing with our Asset Management Company.
• Document marketing best practices through playbooks for communites in cooperation with Marekting team.
• Marketing Strategy: Aid in execution of comprehensive marketing plans to create synergy with all brand channels and communities ensuring deliverables align with company’s goals and objectives
• Content Creation: Collaborate with the brand/content team to brief design projects to create compelling content for digital, print and events that drive engagement and conversions to agency and internal partners
• Collaboration: Collaborate closely with cross-functional teams, including digital marketing, local marketing, marketing steering committee and sales to ensure marketing and content aligns with company goals
• Brand stewardship: Ensure all content aligns with brand standards
• Stay up-to-date on the latest trends and best practices in senior living marketing
• Maintain inventory of marketing collateral materials for communities and ensure proper organization on The Kitchen (online ordering platform)
• Maintain organization of Brand Assets on Sharepoint Management.
• Meet periodically with communites leaders to ensure website marketing stories up to date.
• Perform support duties including but not limited to database management, creating, and maintaining all seasonal marketing materials