Marketing Specialist

at  Avant

About Avant
Avant is Australia’s leading medical defence organisation with a proud heritage of protecting Australian medical professionals for over 125 years.
Avant now represents 80,000 health practitioners and medical students across every state and territory, delivering market leading products and services to meet their professional, personal and practice needs. Building on this heritage, our vision is to be the most trusted professional partner in supporting doctors throughout their lives and careers.
As a mutual organisation, owned by members and run purely for their benefit, our members are at the centre of all we do. As well as providing products and services to our member, we play a broader community role by advocating for improvements in the healthcare system and in quality, safety and professionalism in medicine, through delivering education and research activities.
Avant Practice Solutions is part of the Avant Mutual Group. As Australia’s largest doctor-owned mutual, we see the ever-increasing complexities our members face in running a successful practice every day.
In response to these growing demands, we have developed an extensive suite of tailored products and services that all work together to make running a practice easier, safer and more efficient. We believe that by supporting our members and their practices in this way, they can focus more on what they do best – delivering excellence in healthcare.
About the role
This role reports directly into the Senior Marketing Manager and is supported by the Avant Practice Solutions, New Ventures shared services marketing team to enable campaign execution across channels.
The role will be responsible for supporting the execution of marketing strategy to develop brand awareness, drive leads and revenue for Avant Practice Solutions, New Ventures division. The focus of the role is the creation, execution and review of marketing campaigns for Avant Practice Solutions in line with business strategy.
This is a hands on role and will be responsible for supporting the development of key messages, copywriting for a wide range of content formats, creation of sales support materials and execution of the agreed multi channel marketing plan.
Adopting a data driven approach to all activity, the role will contribute to building awareness and sales pipeline through lead generation and content syndication.

SKILLS AND EXPERIENCE REQUIRED:

Previous experience in a similar Marketing Specialist role
Experience within a SaaS B2B environments
Creation and execution of Product Marketing GTM strategies
Proven track record of developing and executing successful multi channel campaigns
Must be comfortable creating briefs and writing short form copy for activity through the funnel
Hands on experience with google analytics to an intermediate level.
Avant, our people are the centre of everything we do for our members. We offer a range of benefits and opportunities to enable you to make a difference, learn, and grow in your career.
For further information please contact Sue Allen, Talent Acquisition Business Partner on 0429 404 856
Why work at Avant?
At Avant, our people are the centre of everything we do for our members. We offer a range of benefits and opportunities to enable you to make a difference, learn, and grow in your career.
We value our people by offering an inclusive workplace with a diverse range of benefits, flexible working options, career development, and internal mobility opportunities. Our flexible working arrangements are designed to enable genuine work-life balance.
Your development is our priority and we have a variety of learning and development programs that will support you in your career.
We offer support to our people via Employee Assistance Program (EAP), Health and Wellbeing programs, Tertiary Education Sponsorship and Support.
We have a diverse and connected work environment where your contribution and ideas will be valued and respected and make a real difference to the lives of others.
For further information, please contact our Careers team at careers@avant.org.au.
Please note: Avant Mutual is a vaccinated employer. Prior to the commencement of your employment by Avant, you are required to be fully vaccinated against the Covid-19 virus or have a medical certificate stating that you cannot receive a Covid-19 vaccination for valid medical reasons

• Creation of end-to-end marketing campaigns
• Develop and manage content calendar and strategy
• Analyse campaign performance
• Content curation: eDMS, eBooks, articles, social