Marketing Specialist - Brand and Acquisition

at  TOWER Insurance

WHY YOU’LL LOVE WORKING WITH TOWER

At Tower, we live and breathe our values - they are at the heart of every interaction. Our people come first, we pride ourselves on creating a diverse and inclusive space that allows our people to thrive. Encouraging everyone to bring their whole selves to work, we aim to represent the diverse communities we work in and with.
We also have a plan to lead our industry forward into a more customer-centric future with innovation and disruptive thinking, as a unique Kiwi and Pacific insurance provider operating for over 150 years, with roots all the way back to Dunedin.

WHAT WILL YOU BE DOING?

At Tower, we are driven by a vision to deliver beautifully simple and rewarding experiences that our people and customers rave about. We are looking for a passionate Marketing Specialist - Brand & Acquisition to join our values-led Marketing team and contribute to our mission.
Step into the role of Marketing Specialist - Brand & Acquisition, where you will be an integral part of our dynamic team. Reporting to the Senior Marketing Manager - Brand & Acquisition, you will support the creation, implementation, and execution of effective retail, brand and customer communication activities and initiatives that meet Tower’s annual revenue and growth objectives.

TO BE SUCCESSFUL IN THIS ROLE, YOU WILL ALSO BE ABLE TO DEMONSTRATE THE FOLLOWING:

• 3+ years’ experience in a structured marketing environment.
• Experience in delivering brand and marketing campaigns and customer communication with a focus on driving good customer and business outcomes.
• Experience in digital marketing working within a performance marketing context, across search, programmatic and social channels.
• Experience with brand management and guardianship
• A good understanding of customer data, including strong data analysis / reporting skills (including experience with providing Excel reports).
• Strong communication and collaboration skills, with the ability to engage, influence and manage senior stakeholders and partners. and well-developed relationship management skills.
• Willingness to look for and embrace new ideas/innovations.
• Good relationship building and stakeholder management skills
• Strong organisational skills/ability to prioritise to meet deadlines, with strong attention to detail.
• Moderate working knowledge of Google Analytics and Power BI would be useful
  We do what’s right; if you feel comfortable doing so, please let us know early in the process if there are any diversity needs, we can meet or make reasonable adjustments to enable you to shine. If you would like to note which pronouns you use at any point in the application or interview process, please let us know. We are proud holders of the Rainbow and DV Free Ticks which are important to us.
  We are seriously committed to diversity and inclusion and welcome any successful candidate to get involved in one of our Inclusion Network Groups, which will help us to better understand and meet the needs and interests of our increasingly diverse workforce.