Marketing Specialist

at  Capitol Light

WE ARE LOOKING FOR A QUALIFIED DIGITAL MEDIA SPECIALIST TO JOIN OUR TEAM, REPORTING TO THE DIRECTOR OF MARKETING. THIS POSITION WILL BE BASED OUT OF OUR HARTFORD, CT LOCATION!

If you know how to creatively handle various online marketing tools and are comfortable creating posts and maintaining client engagement within the common social media platforms like Meta, IG and LinkedIn this job is for you. You will work with different teams to coordinate marketing campaigns, advertising and promotional activities.

SKILLS, KNOWLEDGE, AND EDUCATION

• Proven experience as a Digital media specialist, or if just out of college a portfolio to show some of your work.
• Comfortability with Adobe Creative Cloud suite
• Experience with visual communication principles
• Familiarity with Web Design / WordPress and content management systems
• Strong verbal and written communication skills
• BSc degree in Marketing, Digital media or relevant field
• Additional qualification in web design or animation is a plus

MATHEMATICAL SKILLS:

Ability to verify and calculate figures such as cost, commissions, credit, rebate and profit, understand and interpret financial data and reports and balance sheets.

ESSENTIAL RESPONSIBILITIES

• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, possibly vlogs, and press releases)
• Manage end-to-end digital projects under the supervision of the Director of Marketing
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Monitor Social Media KPI’s
• Stay up-to-date with digital media developments

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. This is a high stress and fast paced environment.

• Medical, Dental, and Vision Insurance
• Life Insurance
• Short-Term and Long-Term Disability Insurance
• 401K with Employer Match
• Paid vacation and sick time
• Paid company holidays plus flexible personal days per year
• Tuition Reimbursement
• Health & Wellness Programs
• Flexible Spending Accounts
• HSA Accounts
• Commuter Transit Benefits
• Additional Optional Insurance such as Pet Insurance, Legal Assistance, Critical Illness, Home and Auto Insurance to name a few.
• Employee Discount Programs
• Professional Training & Development Programs
• Career Advancement Opportunities – We like to promote from within