Marketing Specialist - Growth

at  EventsAIR

A BIT ABOUT US

EventsAir is a leading provider of award-winning event management software to organisers of in-person, hybrid, and virtual events. With a fast-growing global customer base, our dedicated team takes pride in managing over one million attendees, speakers, exhibitors, sponsors, and event planners annually.
With over 30 years of expertise, EventsAir has powered 350,000+ successful events, earning the trust of the industry’s best. From powering world-renowned events like the Olympics, Rugby World Cup, and Commonwealth Games, to fostering a vibrant workplace culture, we’re committed to pushing boundaries and creating unforgettable experiences.
Having recently secured a major investment from private equity firm, EventsAir is now poised to expand and accelerate its global presence in the lucrative event-tech marketplace.
Are you a dynamic, data-driven marketing expert with a passion for accelerating growth in the SaaS industry? Join us as our Marketing Specialist in growth and play a pivotal role in propelling our company to new heights, supported by an experienced, well-rounded, and established marketing team!
As the Marketing Specialist for growth, you will lead our inbound growth initiatives, drive demand generation and optimize the marketing funnel, all from our Brisbane Head Office (hybrid working!) at Eight Mile Plains. Your goal is to enhance lead quality and boost conversion rates from lead to opportunity through innovative strategies and relentless optimization.
Best of all? Our talented and dynamic marketing team is ready to work alongside you.

WHAT YOU’LL BRING

We’re seeking a Marketing Specialist in growth with the following qualifications:

• Minimum 3 years of experience in marketing and growth roles within the SaaS industry, with a proven track record of launching and scaling successful demand generation programs.
• Expertise in marketing automation/CRMs, budgeting, media planning, and SEO, with a keen understanding of how these elements contribute to overall growth objectives.
• Proficiency in data analysis and interpretation, with the ability to extract meaningful insights from complex datasets and translate them into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.

Reporting to the CMO, your core responsibilities will include:

• Lead Generation Strategy: Develop and execute comprehensive demand generation strategies encompassing various channels and verticals to fuel our growth trajectory. Continuously explore and experiment with new lead generation channels and tactics to stay ahead of the curve.
• Channel Optimization: Collaborate with the marketing team to optimize digital demand generation channels, including but not limited to SEO, email marketing, events, content syndication, ABM, and customer lifecycle marketing. Leverage data insights to refine targeting and messaging for maximum impact.
• Lifecycle Campaigns: Utilize our existing database to execute automated lifecycle campaigns, such as nurture programs, as well as ad-hoc campaigns to drive engagement and conversions.
• Analytics and Insights: Harness the power of data analysis to derive actionable insights, measure campaign performance, and identify areas for improvement. Translate insights into strategic decisions and iterative improvements to optimize campaign effectiveness and ROI.