Marketing Specialist III

at  Thermo Fisher Scientific

JOB DESCRIPTION:

When you are part of the team at Thermo Fisher Scientific, you will do important work, and you will be valued and recognized for your performance. With dedicated managers and encouraging coworkers to
support you, you will find the resources and chances to create significant contributions to the world.
As a Demand Generation Specialist, you will play a meaningful role in developing and implementing an always-on and targeted demand generation program for our multiple product portfolios. You will collaborate with marketing managers, the digital team, and business partners in a highly matrixed organization to accelerate revenue growth, drive lead generation, nurture campaigns, and optimize marketing efforts.

1. Data Acquisition and Analysis:

• Conduct data analysis to identify demand generation opportunities and insights.
• Use weekly reporting mechanisms to supervise and measure campaign performance.
• Optimize third-party optimization processes, spend, tracking, and measurement.
• Perform unique PL (Product Line) analysis and customer-journey mapping for identifying growth opportunities.

1. Execution:

• Develop and track/update reporting mechanisms for CID (Customer Identification) development.
• Create and implement email efficiency plans to drive lead generation.
• Collaborate with regional teams for effective merchandising implementation.
• Expand into 3P (third-party) placements to increase reach and demand.
• Update and optimize initiatives on the website and forms to ensure mobile alignment
• Audit and optimize digital asset metadata to improve search visibility and identify cross-selling opportunities.
• Update and optimize MAP (Marketing Automation Platform) to fill gaps and expand entry points.

1. Strategy and Collaboration:

• Acquire and analyze data to identify demand generation opportunities aligned with business objectives and target market segments.
• Collaborate with marketing managers to understand campaign goals, product lines, target audience, and channels.
• Work closely with the digital team to optimize digital marketing channels for lead generation and conversion.
• Identify and implement new demand generation tactics to expand reach and deliver qualified leads.
• Stay up to date with industry trends and standard methodologies in demand generation, marketing automation, and generative AI (Artificial Intelligence).
• Act as a knowledge partner for the team, sharing expertise and providing mentorship.