Marketing Specialist

at  IMEC Inc

Advertising and Marketing - Leuven | Just now
As Marketing Specialist you’re responsible for planning and executing global marketing programs in support of imec’ s offering both in semiconductor technologies and systems, and in its application domains (automotive, connectivity and datacom, consumer electronics, industry 4.0, etc…)

What you will do

• You’ll become responsible for the sector ‘compute and system technologies’ and will focus on driving marketing activities for imec’s prototyping & manufacturing capabilities and deeptech venturing.
• Work closely with the marketing team, sales teams, portfolio management and venturing team on the implementation of marketing plans and campaigns, utilizing all available marketing channels through an integrated approach.
• You oversee planning of content and deliverables and deployment of the campaigns.
• You steer the development and messaging of larger marketing pieces (movies, animations, visuals, customer facing decks, leaflets, articles, whitepapers, …) with the support of your colleagues from copywriting, and branding for the execution. You can create smaller marketing materials yourself, such as landing pages, emails, and presentations, by effectively translating input from internal stakeholders into clear and persuasive copy. Depending on campaign needs you set up dedicated events or workshops and manage the execution and follow up.
• You maintain a calendar of strategically relevant conferences and events and support imec’s presence in those key events.
• You develop and maintain strong relationships with internal scientific leaders, business development partners, and across the broader communications teams to achieve alignment on campaigns.

What we do for you
We offer you the opportunity to join one of the world’s premier research centers in nanotechnology at its headquarters in Leuven, Belgium. With your talent, passion and expertise, you’ll become part of a team that makes the impossible possible. Together, we shape the technology that will determine the society of tomorrow.
We are committed to being an inclusive employer and proud of our open, multicultural, and informal working environment with ample possibilities to take initiative and show responsibility. We commit to supporting and guiding you in this process; not only with words but also with tangible actions. Through imec.academy, ’our corporate university’, we actively invest in your development to further your technical and personal growth.
We are aware that your valuable contribution makes imec a top player in its field. Your energy and commitment are therefore appreciated by means of a competitive salary with many fringe benefits.

Who you are

• A master’s degree in communications, marketing or related
• Min. 5 years of marketing experience in an international B2B environment (experience in semiconductors, photonics, health, connectivity, automotive, datacom, ….is a plus)
• Excellent project management skills and detail-oriented. Strong time management and organizational skills
• Experience of planning and executing successful campaigns
• Excellent communication skills (written / verbal / presentation) and native level proficiency in English.
• Team player with the ability to build strong relationships with all stakeholders
• Hands-on and can manage strategy and execution in parallel.
• Eager to learn more about imec’s technology offering.
• Fluency with MS office and Powerpoint. Experience with Keynote, Adobe Creative Suite or marketing automation software (Eloqua preferably) is a plus.

IMEC and its affiliates will not accept unsolicited resumes from any source other than directly from a candidate. IMEC will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (hereafter “Agency”) to have been referred by the Agency free of charge. IMEC will not pay a fee to any Agency that does not have a prior written agreement with IMEC, validated by its HR department, in place regarding a specific job opening and allowing to submit resumes.

• You’ll become responsible for the sector ‘compute and system technologies’ and will focus on driving marketing activities for imec’s prototyping & manufacturing capabilities and deeptech venturing.
• Work closely with the marketing team, sales teams, portfolio management and venturing team on the implementation of marketing plans and campaigns, utilizing all available marketing channels through an integrated approach.
• You oversee planning of content and deliverables and deployment of the campaigns.
• You steer the development and messaging of larger marketing pieces (movies, animations, visuals, customer facing decks, leaflets, articles, whitepapers, …) with the support of your colleagues from copywriting, and branding for the execution. You can create smaller marketing materials yourself, such as landing pages, emails, and presentations, by effectively translating input from internal stakeholders into clear and persuasive copy. Depending on campaign needs you set up dedicated events or workshops and manage the execution and follow up.
• You maintain a calendar of strategically relevant conferences and events and support imec’s presence in those key events.
• You develop and maintain strong relationships with internal scientific leaders, business development partners, and across the broader communications teams to achieve alignment on campaigns