Marketing Specialist

at  LINK Mobility Group

Psst! A multinational and fast-paced technology company is looking for a dynamic Marketing Specialist to join the Italian team in Milan or Bologna.
At LINK, we connect businesses to customers through our communications products and services that drive engagement and satisfaction during each stage of the customer journey.
You’re probably already familiar with us: we’re behind the messages you receive via SMS, WhatsApp, email, or even to check-in for your upcoming flight, receive delivery notifications, cash in a mobile coupon to your favorite store, and so much more.

POSITION OVERVIEW:

We are seeking a Marketing Specialist to play a crucial role in boosting the marketing efforts of LINK Mobility. This position offers a unique opportunity for a proactive individual to support commercial initiatives, leverage data for strategic decision-making and manage projects.
If you like challenges and would like to become a part of an international, market-leading organization while working in a small and dynamic team - this is the job for you!

DESIRED EXPERIENCE & QUALIFICATIONS:

• Over 3 years expence in a similar role, preferably in a software company.
• Bachelor’s degree in Management Engineering, Economics, Marketing, or related fields.
• Master’s or specialized course in marketing/data analysis is a plus.
• Proficient in Excel and planning related tools such as Trello, Asana etc.
• Ability to understand technical products and convey features effectively.
• Proactively approach challenges with a solution-oriented mindset, contributing to a dynamic work environment.
• Exhibit strong organizational and time management skills.

• Commercial Support: proactively support lead generation, facilitate seamless lead transfer to the sales team, and contribute to developing strategies for enhanced business performance.
• Database Segmentation: analyze the customer database, tailor marketing offers based on distinct segments, and refine strategies to align with evolving customer behaviors and market dynamics.
• Data Extraction and Analysis: analyze data, collaborate closely with technical teams to address issues related to data extraction, ensuring data accuracy and integrity.
• Project Management and Event Coordination: collaborate with the product team to plan and prioritize projects aligned with business objectives. Act as a liaison between marketing and technical teams, ensuring seamless communication and driving project execution. Provide support in organizing events and digital activities.