Marketing Specialist

at  Mettler Toledo

About Mettler Toledo
METTLER TOLEDO is a leading global supplier of precision instruments and services. We are recognized as an innovation leader and our solutions are critical in key R&D, quality control, and manufacturing processes for customers in a wide range of industries including life sciences, food, and chemicals. We operate throughout the world with a culture shaped by innovation and international flair.
Our Opening and Your Responsibilities
The Marketing Specialist is a support position within the Original Equipment Manufacturer Business Unit (SBU OEM), which primarily markets weighing and automation systems to engineering companies such as equipment/machine builders and control system integrators. The primary role of this position is to support the marketing programs of SBU OEM. This includes assisting in the segment marketing program, helping to develop marketing campaign materials and sales tools, and training the METTLER TOLEDO Market Organizations around the world on the optimum use of these materials.

• Produce well-written content based on customer, sales, and field support input for use in segment marketing programs including the segment newsletters, e-newsletters, and web pages.
• Understand and utilize the corporate design guidelines to develop marketing materials such as email marketing messages, web pages, printed mailers, brochures and advertisements.
• Develop videos to promote products and services to customers, and for internal training purposes.
• Work with technical experts to write white papers, guides, and webinars for use in marketing promotions and customer education.
• Continue to develop the portfolio of sales tools available to OEM Sales Specialists including working on the SET, developing SFG packages, and working with the MO to optimize training materials. Throughout these processes the Marketing Specialist should be in contact with key players getting feedback to ensure final deliveries meet expectations.
• Own the creation process for our largest marketing activity, Segment Newsletter. Including: trend topic selection, article writing, layout design ideation, etc. – with the assistance of the Marketing Manager.
• Create value proposition and value messages for new products together with the product managers which differentiate us against competition as well as positions the new product uniquely in the existing product portfolio.
• Drive content creation process from a holistic point of view and not only focused on text. E.g. How is the image and text of an eMail going together? How is the end to end flow from banner to landing page to value content piece?
• Build network of global internal “customers” (METTLER TOLEDO Market Organizations) who need writing and value message creation support.

What You Need to Succeed

• At least 4 years of experience in a marketing communication role.
• Proficiency in English written and spoken.
• Creative communicator who develops a consistent product story and is able to iterate the story regularly in a dynamic market.
• Fluent with standard Microsoft office tools.
• Ability to work independently, with limited supervision and being self-driven and motivated.
• Great networking skills to easily connect with internal marketing teams around the world.
• Ability to guide, influence and convince stakeholders in a virtual team setup within a matrix organization.

That will be your additional asset:

• Bachelor’s degree in Engineering, Communications, Journalism or Marketing with a strong interest in technical/engineering topics.
• Knowledge of the scale/weighing industry is extremely desirable but not required.

That position might require availability to travel internationally 1 to 2 times per year.

Our Offer to You

• Contract of employment - umowa o pracę (we want you to join us for a long run ;))
• Possibility to work in an international environment with a multicultural team,
• Annual bonus,
• Hybrid work model (3 days a week from home),
• Flexible working hours,
• Medicover medical care with basic dental package,
• Possibility to extend medical care to the Damian Medical Center,
• Possibility to extend medical care to family members,
• Life insurance with possible extension for your family members,
• Festive benefits paid in April and December,
• Medicover sport card,
• Language courses,
• Paid employee referral program,
• Wellbeing activities*
• Fruity Wednesdays,
• Cultural events for employees and families,
• Space for your initiatives, charity & CSR actions,
• Supporting your development through a vast training offer,
• Discounts for meals and beauty products at the our Business Park,
• Diverse and inclusive workplace.
• We are focusing on entertainment and supporting your physical and mental health – check out our LinkedIn profile!

Equal Opportunity Employment
We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, or any other protected classification. You can find more details in our Equal Employment Opportunity Policy