Marketing Specialist - Paid Social

at  Bookingcom

BENEFITS & PERKS: GLOBAL IMPACT, PERSONAL RELEVANCE:

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. Our Total Rewards are aimed to make it easier for you to experience all that life has to offer—all the messy, beautiful, and joyful bits—on your terms. So you can focus on what really matters. We offer competitive compensation as well as thoughtful, valuable, and even fun benefits that can be found here.

ABOUT THE ROLE:

As a Market Specialist - Paid Social, you would manage paid advertising campaigns on social media platforms such as Meta(Facebook/Instagram), SnapChat, TikTok, Pinterest. This role is in the Global Growth Marketing Team which focuses on three categories: 1) relationship management with advertising partners, 2) managing product opportunities and optimizations, and 3) commercial operations. You are responsible for growing paid social media marketing by planning & managing & executing always-on performance campaigns as well as seasonal campaigns/projects.
This role requires a strong focus on strategic planning & implementation, the ability to define, coordinate and execute short & long term roadmaps for key initiatives and projects, helping to achieve ambitious performance targets for transaction growth globally, whilst attaining Return on Investment (ROI) targets.

KEY JOB RESPONSIBILITIES AND DUTIES

• Responsible for planning, managing & growing paid social marketing in specific channels or projects by defining and executing on short & long term roadmaps - with a speciality on TikTok
• Analyze performance data and translate this into strategic opportunities and tactics to drive growth for the business while maintaining ROI
• Manage the relationship with large advertising partners from across the globe, both for tactical needs and identifying new opportunities
• Work closely with the analytics and product teams to optimize ad spend towards defined KPIs through experimentation and improvements
• Take an active role in the team by managing impactful and feasible projects or improvements and driving them forward
• Combine hands-on with strategic thinking to form scalable solutions
• Proactively take initiative to increase domain knowledge gaps including in-depth ‘how paid social media marketing works’, specific partners / accounts as well as strategic and industry understanding
• Develop forward-thinking, data-driven analyses and recommendations that align with the strategic department goals, and quantify high-impact opportunities with clear recommendations and prioritization
• Conduct regular lines of communication to keep internal & external stakeholders informed regarding the implementation of action plan and / or recommendations concerning the project / area of ownership and competitor knowledge

ROLE QUALIFICATIONS AND REQUIREMENTS

• 3 - 5 years’ experience in paid social media marketing, digital marketing or a similar role
• Experience with end-to-end channel management: Tiktok & Meta OR Snapchat
• Able to combine hands-on with strategic thinking
• Track record of delivering innovative solutions in ambiguous situations
• Strong interpersonal skills
• Strong work ethic; self-directed and resourceful
• Solution oriented and result driven
• Proactive, flexible and capable of working independently as well as working in a team
• Excellent communication (e.g. public speaking) and commercial skills
• Strong commercial skills
• Strong Analytical skills
• Ability to multi-task & flexible attitude
• Strong project management skills
• Fluent in English, written and spoken, any other language a plus