Marketing Specialist

at  SEAH YONG HENG TRADING PTE LTD

We are seeking a talented Marketing Associate to drive marketing initiatives for our company. As a Marketing Associate, you will be responsible for creating and implementing effective strategies to enhance brand awareness, engage customers, and contribute to our continuous growth. Here are the key responsibilities and requirements:

REQUIREMENTS AND SKILLS:

• Proven Experience : Previous experience as a marketing executive is essential.
• Market Research and Analysis : Good understanding of market research techniques, data analysis, and statistical methods.
• Strategic Planning : Thorough knowledge of strategic planning principles and marketing best practices.
• Software Proficiency : Proficient in MS Office and marketing software (e.g., CRM).
• Digital Savvy : Familiarity with social media and web analytics tools (e.g., WebTrends).
• Communication Skills : Excellent communication and people skills.
• Organizational Abilities : Strong organizational and time-management skills.
• Creativity and Commercial Awareness : Bring creativity to marketing campaigns and stay aware of industry trends.

EDUCATION:

• Minimum Diploma in marketing, business administration, or a relevant discipline.

• Conceiving and Developing Marketing Strategies :Create efficient and intuitive marketing strategies that align with company goals.Leverage market research and analysis to identify trends, assess brand awareness, and evaluate competition ventures.Initiate and control surveys to understand customer requirements and loyalty.Write compelling copy for various marketing materials, including brochures, press releases, and website content.
• Organizing Advertising and Communication Campaigns :Oversee advertising and communication campaigns across various channels, including social media and TV.Coordinate exhibitions and promotional events to showcase our offerings.
• Monitoring Campaign Progress and Reporting :Monitor campaign progress using relevant metrics.Prepare performance reports to evaluate the effectiveness of marketing efforts.
• Collaborating with Managers and Budgeting :Work closely with managers to prepare marketing budgets and monitor expenses.