Marketing Specialist, Social Media and Business Marketing

at  CIBC

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
CIBC.com
What you’ll be doing
You will play an essential role on the Wealth Digital, Marketing & Communications Team, acting as a key support for the Imperial Service and Private Wealth programs to help drive executional excellence. Managing and delivering effective and timely business marketing and social media to support Financial Advisors (FAs), Financial Planning Consultants (FPCs), and act as a back-up for the Private Wealth Social Program lead.
Reporting to the Director, Imperial Service Business Marketing, you will responsible for supporting and delivering effective, timely, compliant and cost-effective advisor and client social media content, and business marketing templates, tools and services to drive deeper FA and FPC engagement with clients. This position will be supporting teams in Private Wealth Investment Strategy and Wealth Strategy, CAM Client Portfolio Managers, Wealth DMC Content teams (CAM, PW, & Imperial Service) &Wealth DMC Business Marketing.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Social Media Support- Manage the day-to-day tasks within the social media program, Hearsay content curation, administration of Hearsay access, for both Imperial Service and Private Wealth. Content planning, development, and management, including production and execution to ensure the quality of content for clients and advisors. Ensure all content is accurate and approved by appropriate stakeholders (e.g. legal, compliance, product groups, sales force, management).
• Business Marketing Support- Manage the ongoing support and refresh of advisory marketing templates and tools with the Imperial Service MyMarketing for Financial Advisors, Financial Planning consultants, and Leadership teams (MVPs, and CGMs. Development, and management, of new client marketing elements and advisor facing toolkits. Ensure all marketing is accurate and approved by appropriate stakeholders (e.g. legal, compliance, product groups, sales force, management).
• Relationship Management- Build and maintain relationships with stakeholders across CIBC Wealth Management, as well as legal, compliance, other key business partners and external vendors. Ensure process to obtain regular feedback from stakeholders and incorporate feedback into content development. Monitor industry and competitive environment to proactively identify opportunities for new content. Develop keen understanding of key competitor investment communications and position PWM ISG and CAM to be market-leading.

Who you are

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do.
• You’re goal oriented. You’re motivated by accomplishing your goals and delivering your best to make a difference.
• You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.
• You love to learn. You’re passionate about growing your knowledge. You have a strong sense of curiosity.
• You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• You have a degree/diploma in marketing, or discipline supportive of marketing and social media roles.1-2 years, experience in the financial services industry in a marketing capacity preferred.
• You’re Highly organized and attentive to detail; able to multi-task independently and to manage projects as assigned.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, defined benefit pension plan, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

Mailbox.careers-carrieres@cibc.com

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location
Toronto-81 Bay, 12th Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Communication, Communications Support, Efficiency Improvements (Inactive), External Communication, Internal Communications, Marketing, Partnership Management, Prioritization, Teamwor

Please refer the Job description for details