Marketing Specialist (TDM Practice)

at  Alta Planning Design

Alta Planning + Design seeks a Marketing Specialist (TDM Practice) for our Atlanta office. This marketing role is a great opportunity for someone who believes in the importance of active, multimodal, and sustainable transportation. If you are looking to join an innovative organization and do work that connects people to places while advancing social justice, safety, and environmental resilience, apply with Alta today!

ABOUT ALTA

Alta Planning + Design is a sustainable transportation company dedicated to creating active, healthy communities through planning, landscape architecture, engineering, and education/encouragement programs. Alta was founded in 1996 when communities were calling for safer streets for people walking and bicycling as the non-motorized transportation movement developed into a profession in the United States. We pioneered the field of active transportation, evolving our planning and design work into a visionary global practice that empowers people to live active, healthy lives and gets them to where they need to go.
Our core values and work bring about positive change by creating places that are geared toward moving people rather than cars, connecting community members to daily needs and human experience, and empowering every person to live an active healthy life. As a global leader in mobility innovation for over 26 years with over 200 staff, we are dedicated to connecting people to places by working across disciplines and scale to address social justice, safety, and environmental resilience.
Day to Day
The Marketing Specialist plays a pivotal role in content development and campaign strategy and implementation. This position requires a highly creative individual with a strategic and analytical mindset

A typical day will be anything but typical. But it will likely involve collaborating with our smart and talented teammates who are leading up key programs and projects in Los Angeles, Toronto, Denver, Atlanta, and beyond. This role will collaborate closely with our program managers and programs staff to orchestrate and execute marketing strategies that achieve key outreach and behavior change outcomes. Responsibilities include:

• Executing marketing and communication activities, such as content creation, social media management, email marketing creation and execution, campaign creation and execution, and tracking and reporting.
• Independently devise and implement targeted marketing campaigns for smaller scale projects, including identifying and understanding target audiences, designing customer journeys, setting clear objectives, and planning and executing marketing campaigns.
• Acting as a key contributor in the planning and execution of larger scale campaigns
• Responsible for completing tasks as assigned at a high level of quality and seeking and receiving feedback and guidance throughout.
• Actively participating in project team meetings and marketing meetings, helping foster a collaborative team environment.
• Regularly communicating with clients through meetings, reports, and updates.
• Actively engaging in continuous learning and integrating this knowledge into projects, including an understanding of emerging tools and techniques in the marketing field as they apply to our work. This involves attending trainings, workshops, and industry conferences as well as self-guided learning.

Qualifications

SKILLS, KNOWLEDGE, AND ABILITIES:

We understand that job descriptions often demand excellence in every area, which is why we’ve thoughtfully divided our requirements into essential and desirable skills. This helps both of us determine if this role is the right long-term fit. Our ideal candidate will exemplify a “T-shaped” marketer’s qualities, combining deep expertise and a proven track record in one to three key marketing areas with a broad understanding of additional marketing disciplines. This blend of specialization and versatility is crucial for crafting, managing, and optimizing effective strategies that resonate with our outreach and behavior change objectives.

Here’s a look at what we envision for the person in this role:

• Getting the Word Out: You know how to reach people and get them to take action, no matter the medium or character count. You have:
• Strong communication skills, including verbal, written, and interpersonal
• Experience creating messages for different audiences and varying mediums, including blogs, emails, press releases, websites, SMS, and more
• Experience with coordinating and managing content and editorial calendars for use with social media, websites, email marketing, and other content distribution methods
• Collaborating with People: You thrive when working with others and don’t hesitate to pitch in or step up as a leader when called on. You have:
• Experience contributing to teams of all sizes
• Experience with building and maintaining strong client relationships
• Crunching Numbers: You’re not intimidated by data or spreadsheets. You have:
• Experience monitoring and reporting on marketing analytics, and how to apply learnings to enhance marking strategies
• Experience with A/B testing and multivariate experiments (e.g., testing subject lines, call-to-actions, etc.)
• Managing Projects: Even if you have a lot on your plate, you have a good process in place to get work done. You have:
• Strong skills in organizing, prioritizing, and producing several marketing tasks concurrently
• Demonstrated quality control and quality assurance through project deliverables
• Working with Tools: You have in-depth knowledge of and experience with varying software, including:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CMS websites (e.g., WordPress, Wix, etc.)
• Marketing analytics platforms and dashboards (e.g., Google Analytics or similar)
• Project management software to stay organized and productive (e.g., Asana, Wrike, Basecamp, etc.)
• Microsoft Office tools (e.g., Word, Excel, and PowerPoint)

A typical day will be anything but typical. But it will likely involve collaborating with our smart and talented teammates who are leading up key programs and projects in Los Angeles, Toronto, Denver, Atlanta, and beyond. This role will collaborate closely with our program managers and programs staff to orchestrate and execute marketing strategies that achieve key outreach and behavior change outcomes. Responsibilities include:

• Executing marketing and communication activities, such as content creation, social media management, email marketing creation and execution, campaign creation and execution, and tracking and reporting.
• Independently devise and implement targeted marketing campaigns for smaller scale projects, including identifying and understanding target audiences, designing customer journeys, setting clear objectives, and planning and executing marketing campaigns.
• Acting as a key contributor in the planning and execution of larger scale campaigns
• Responsible for completing tasks as assigned at a high level of quality and seeking and receiving feedback and guidance throughout.
• Actively participating in project team meetings and marketing meetings, helping foster a collaborative team environment.
• Regularly communicating with clients through meetings, reports, and updates.
• Actively engaging in continuous learning and integrating this knowledge into projects, including an understanding of emerging tools and techniques in the marketing field as they apply to our work. This involves attending trainings, workshops, and industry conferences as well as self-guided learning

Here’s a look at what we envision for the person in this role:

• Getting the Word Out: You know how to reach people and get them to take action, no matter the medium or character count. You have:
• Strong communication skills, including verbal, written, and interpersonal
• Experience creating messages for different audiences and varying mediums, including blogs, emails, press releases, websites, SMS, and more
• Experience with coordinating and managing content and editorial calendars for use with social media, websites, email marketing, and other content distribution methods
• Collaborating with People: You thrive when working with others and don’t hesitate to pitch in or step up as a leader when called on. You have:
• Experience contributing to teams of all sizes
• Experience with building and maintaining strong client relationships
• Crunching Numbers: You’re not intimidated by data or spreadsheets. You have:
• Experience monitoring and reporting on marketing analytics, and how to apply learnings to enhance marking strategies
• Experience with A/B testing and multivariate experiments (e.g., testing subject lines, call-to-actions, etc.)
• Managing Projects: Even if you have a lot on your plate, you have a good process in place to get work done. You have:
• Strong skills in organizing, prioritizing, and producing several marketing tasks concurrently
• Demonstrated quality control and quality assurance through project deliverables
• Working with Tools: You have in-depth knowledge of and experience with varying software, including:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CMS websites (e.g., WordPress, Wix, etc.)
• Marketing analytics platforms and dashboards (e.g., Google Analytics or similar)
• Project management software to stay organized and productive (e.g., Asana, Wrike, Basecamp, etc.)
• Microsoft Office tools (e.g., Word, Excel, and PowerPoint