Marketing Strategist (12 Month Contract) - (24099)

at  Zanchin Automotive Group

Marketing Strategist career and employment opportunities await you.
The Power to Move You
Zanchin Automotive Group, a privately-owned network of 35+ successful dealerships that welcomes talent and enthusiasm, values people and contributions, and rewards performance and accomplishment, is looking for an experienced and enthusiastic MARKETING STRATEGIST to join the Team.
Join now to be part of a company that has been supporting the community for 50 years, and where careers are made and fostered with enthusiasm, integrity, and respect. Now is the time to be part of a Team that encourages progressive and entrepreneurial styles and drives performance through winning attitudes.
Term: 12 Month Contract

• communicate with dealers and provide support on various marketing updates
• update monthly OEM marketing program changes on dealership websites
• log tickets to Graphic Artists, Journalist, and Videographer to complete initiatives
• perform various website updates
• Act as the Point-of-contact for all marketing-related activities
• develop an annual advertising schedule for each assigned dealership, including Parts, Services, and Sales
• plan and execute all web SEO/SEM, database marketing, email, social media, and display advertising campaigns
• design, build, and maintain a social media presence
• measure and report the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• identify trends and insights, and optimizes spend and performance based on the insights
• brainstorm new and creative growth strategies through digital marketing
• plan, execute, and measure experiments and conversion tests
• collaborate with the internal team to create landing pages and optimize the user experience
• utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• identify critical conversion points and drop-off points and optimize used funnels
• collaborate with agencies and other vendor partners
• evaluate emerging technologies
• maintain contracts, receipts, and invoices; communicate with dealership managers on current invoices requirements; review reports with respective dealership managemen