Marketing Strategist, Senior Marketing Consultant

at  Wells Fargo

APPLICANTS WITH DISABILITIES

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Required Qualifications, US:

• 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educatio

Desired Qualifications:

• Experience in Performance marketing, financial/data analysis, or management consulting
• Performance Marketing experience with a focus customer acquisition through digital and branch channels or experience in management consulting or financial analysis
• Strong analytical skills, ability to analyze data using Excel with a track record of developing business cases or analyzing financial data to derive insights
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Highly collaborative and can effectively lead a cross-functional team including both internal and external partners
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are importan

Wells Fargo is seeking a Marketing Strategist (Senior Marketing Consultant) to lead digital acquisitions strategies for new savings customers. This is a new role within the Consumer, Small & Business Banking (CSBB) Growth Marketing organization, who are responsible for driving new customer and balance growth profitably via effective, integrated marketing strategies. Learn more about our career areas and business divisions at wellsfargojobs.com.
This marketing strategy role will lead and partner with a cross-functional team across marketing execution, analytics, finance, product, etc. to identify and implement marketing strategies to profitability acquire new savings customers and grow deposits profitably. Additionally, this role will help develop, implement, and improve our performance reporting to help track our weekly production for major marketing activities to ensure we are meeting or exceeding our financial goals.
This role is critical in helping CSBB deliver new customer growth and increasing our share of wallet across our footprint. The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This person must have a deep understanding of digital and branch channels, P&L management, and test & learn strategy.

This is a high-visibility role, which offers lots of opportunity for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.In this role, you will:

• Co-strategize & execute on product marketing strategies via GTM processes
• Review campaign analytical results to make data-driven decisions to improve marketing performance, identify best practice learnings, and scalable ideas.
• Collaborate with channel owners, segment teams, analytics, and finance teams to increase scale and profitability across deposit growth strategies, particularly via paid and owned digital channels.
• Manage and optimize our monthly & annual budget planning process. Collaborate across product marketing teams to balance funding requirements with budgets each month.
• Lead weekly results tracking meetings to report and bring visibility to marketing performance metrics across teams.
• Package campaign learnings and present information in a way that persuades, educates, and enhances understanding at all levels of the organization.

Required Qualifications, US:

• 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience in Performance marketing, financial/data analysis, or management consulting
• Performance Marketing experience with a focus customer acquisition through digital and branch channels or experience in management consulting or financial analysis
• Strong analytical skills, ability to analyze data using Excel with a track record of developing business cases or analyzing financial data to derive insights
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Highly collaborative and can effectively lead a cross-functional team including both internal and external partners
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Job Expectations:

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Locations:

• 401 S Tryon St - Charlotte, NC 28282
• 150 E 42nd St - New York City, NY 10017

Required locations listed above.

Pay Range:

• New York City, New York: $87,700-$155,900 annual base

Salary range is determined by location of the job. May be considered for a discretionary bonus.
Please note: Job posting may come down early due to volume of applicants.