Marketing Strategy Manager, Global Marketing Team

at  GardaWorld

At GardaWorld, there is a whole career waiting for you!
GardaWorld is currently looking for a Marketing Strategy Manager, Global Marketing Team
Location: Ville St-Laurent
Your mission
If you’re a seasoned and data-driven GTM leader, this role is for you. Reporting to the Director of Growth Marketing, you will architect marketing strategies that propel GardaWorld’s growth and market expansion. In this pivotal role, you will harness market intelligence and business data to develop comprehensive Go-To-Market strategies aimed at enhancing brand visibility and driving lead generation. Working in close partnership with our business units’ sales & marketing teams and the global marketing unit, you will orchestrate cross-functional strategies across our diverse business units, including Security Services U. S. , Security Services Canada, ECAMSECURE, BEST, Security Systems, and Security Services Africa. Your expertise in creating actionable strategies will be instrumental in supporting GardaWorld’s mission and growth objectives. Your role is also crucial in cultivating and managing partnerships to support our mission.

Your responsibilities

• Devise data-driven briefs that inspire teams to produce impactful end results, ensuring alignment with GardaWorld’s objectives for full growth potential across diverse and precise markets and verticals.
• Collaborate with the global marketing team to develop go-to-market strategies that are aligned with business unit objectives and the global marketing game plan, aiming for exciting digital objectives and embracing full-funnel B2B strategic thinking.
• Prepare for and contribute to CEO Review sessions, demonstrating the value of global marketing leadership.
• Deliver executive presentations for various projects, including 360 campaign plans, competitor analysis, go-to-market presentations, and retrospectives.
• Establish and nurture relationships with business units (marketing and sales), guiding them to align their vision with actionable value creation initiatives.
• Conduct surveillance of the security services ecosystem in North America and globally to understand competitor positioning and strategies.
• Serve as an expert advisor within your discipline, actively supporting business development efforts and collaborating with the global marketing team of specialists.
• Perform all other related tasks.

Required qualifications

• Bachelor’s degree in marketing or related discipline, or relevant experience.
• 10+ years of proven work experience in marketing, with at least 5 years focused on strategy in a B2B industry.
• Excellent verbal and written communication skills, full English & French proficiency. The official working language is French.

• Good knowledge of the Office suite (Word, PowerPoint, Excel), with great capabilities in data analysis using Excel.Highly Valued Qualification: Good knowledge of the various digital channels (Paid, Owned, Earned)

Skills and abilities required

• Strong Analytical and Strategic Skills: Ability to synthesize market intelligence and business data into actionable strategies.
• Effective Communication: Excellent verbal and written communication skills, crucial for articulating strategic plans and fostering collaboration across business units.
• Adaptability and Agility: Comfortable navigating a fast-paced environment and capable of quickly adjusting strategies based on feedback.
• Problem-Solving: Skilled in identifying challenges and opportunities within the market and business units, crafting innovative solutions.
• Independent and Collaborative Working Style: Able to work effectively both as an individual contributor and in a collaborative setting.
• Commitment and Integrity: Demonstrates a strong work ethic, respect for confidentiality, and a commitment to the team’s growth.
• Flexibility: Available to work outside normal business hours as needed, embracing the dynamic nature of the role.
• Partnership Management: Proficient in cultivating and managing partnerships to support business objectives.
• Enjoys working in a fast-paced environment with multiple projects across multiple business units (days fly by!).
• Be serious about your work without taking yourself too seriously, have fun at work!
• Highly Valued Qualification: Although not required, having in-depth industry knowledge with a keen understanding of the security services ecosystem, competitor positioning, and strategies in North America will be seen as a competitive advantage.

What GardaWorld can offer you:

• Be part of a committed and competent team within a growing company
• Competitive salary
• Group insurance
• Group Registered Retirement Savings Plan (RRSP) with employer contribution
• Access to a gym located at our head office
• Cafeteria offering delicious lunches
• Free parking at the office
• Managers who care about the well-being of their employees.
• Take advantage of professional development opportunities, including access to industry conferences, and training sessions.

Are you a fast and scrappy team player looking for the chance to make an amazing impact at a fast-growing company? Do you thrive in an environment where success is collective, and egos are left at the door? Are you passionate by generating growth and do you have a keen sense of what makes a company attractive to prospects? Do you have the ability to quickly identify high-impact, high ROI priorities? If yes, we want to meet you!
Although all applications are considered, only those candidates selected will be contacted

• Devise data-driven briefs that inspire teams to produce impactful end results, ensuring alignment with GardaWorld’s objectives for full growth potential across diverse and precise markets and verticals.
• Collaborate with the global marketing team to develop go-to-market strategies that are aligned with business unit objectives and the global marketing game plan, aiming for exciting digital objectives and embracing full-funnel B2B strategic thinking.
• Prepare for and contribute to CEO Review sessions, demonstrating the value of global marketing leadership.
• Deliver executive presentations for various projects, including 360 campaign plans, competitor analysis, go-to-market presentations, and retrospectives.
• Establish and nurture relationships with business units (marketing and sales), guiding them to align their vision with actionable value creation initiatives.
• Conduct surveillance of the security services ecosystem in North America and globally to understand competitor positioning and strategies.
• Serve as an expert advisor within your discipline, actively supporting business development efforts and collaborating with the global marketing team of specialists.
• Perform all other related tasks