Marketing Strategy Planner

at  Giant Eagle

JOB SUMMARY

The Marketing Strategy Planner will implement and execute an efficient end-to-end marketing process for all Giant Eagle enterprise marketing communication, encompassing offers, promotions, and both paid and owned initiatives.

JOB DESCRIPTION

• Experience Required: 1 to 3 years marketing strategy planning, including execution, and comprehensive analysis in dynamic and competitive market environments.
• Experience with marketing technology, emphasizing the ability to leverage tools for effective campaign execution and optimization. Supporting omnichannel campaigns, with a focus on integrating marketing initiatives across various channels.
• Education Desired: Bachelors Degree in Marketing or Business

Job Responsibilities

• Execute an effective Marketing planning process – including clear and agreed prioritization criteria/principles, change and conflict management, customer contact/audience needs orchestration, forecasting capacity and resourcing. Help manage the day-to-day, monthly, and annual enterprise marketing calendars to enable cross functional team visibility and alignment on communications across all channels.
• Ensure end to end marketing processes are followed and made easily accessible, including workflows, RACI, approvals, guidelines, templates, team handshakes, QA/audit, metrics, roll back/recovery.
• Implement CRM lifecycle campaigns aligned with customer data and overall CRM strategy, to meet program and partner key objectives.
• Support CRM test & learn process through planning, implementation and
• measurement based on agreed success criteria.
• Support ‘continuous improvement’ to increase the effectiveness and efficiency of offers and campaigns over time.
• Possess knowledge in marketing technology, showcasing the ability to utilize
• various tools for the seamless execution and optimization of marketing campaigns.

ABOUT US

At Giant Eagle Inc., we’re more than just food, fuel and convenience. We’re one giant family of diverse and talented Team Members. Our people are the heart and soul of our company. It’s why we strive to create a nurturing environment that offers countless career opportunities to grow. Deep caring and solid family values are what makes us one of the top work places for jobs in the Greater Pittsburgh, Cleveland, Columbus and Indianapolis Areas. From our Warehouses to our GetGo’s, our grocery Stores through our Corporate home office, we are working together to put food on shoppers’ tables and smiles on their faces. We’re always searching for the best Team Members to welcome to our family. We invite you to join our Giant Eagle family. Come start a lasting career with us

• Execute an effective Marketing planning process – including clear and agreed prioritization criteria/principles, change and conflict management, customer contact/audience needs orchestration, forecasting capacity and resourcing. Help manage the day-to-day, monthly, and annual enterprise marketing calendars to enable cross functional team visibility and alignment on communications across all channels.
• Ensure end to end marketing processes are followed and made easily accessible, including workflows, RACI, approvals, guidelines, templates, team handshakes, QA/audit, metrics, roll back/recovery.
• Implement CRM lifecycle campaigns aligned with customer data and overall CRM strategy, to meet program and partner key objectives.
• Support CRM test & learn process through planning, implementation and
• measurement based on agreed success criteria.
• Support ‘continuous improvement’ to increase the effectiveness and efficiency of offers and campaigns over time.
• Possess knowledge in marketing technology, showcasing the ability to utilize
• various tools for the seamless execution and optimization of marketing campaigns