Marketing Technology Manager, AI

at  HubSpot

POS-24170

HubSpot’s mission is to help millions of organizations grow better. Our marketing team plays a critical role in accomplishing this mission by attracting, engaging and delighting our customers at every step of their journey.

We believe that AI will play a critical role in helping us accomplish our mission. In particular, we believe

• AI benefits SMBs more than Enterprises
• AI drives effectiveness more then efficiency
• AI helps buyers more than sellers

And we’re looking for people with a passion for AI who want to make that a reality. Members of our Marketing AI Program will have the opportunity to:

• Build AI solutions that allow the marketing team to improve their efficiency and effectiveness.
• Implement AI tools that improve how the team works and what value our customers get.
• Work cross-functionally to ideate and roll-out AI products

SKILLS:

We value having a diverse skillset in our Analysts, and are constantly on the lookout for people from new and exciting backgrounds. Some specific things we look for are people who…

• Have experience in automation tools (e.g. HubSpot Workflows, Workato, Zapier, other iPaaS tools) and CRMs (e.g. CRM layout, data transfer, etc.)
• Have experience with web services and APIs
• Have light coding experience (no formal developer training required - but this role will be required to create code snippets to transact against APIs)
• Have interest and experience in AI tooling (such as LLMs, vector databases, and transformers)
• Strong project management and communication skills. You must be able to effectively communicate technical topics and areas of progress/blockage to both functional and technical audiences - switching between context and modes of communication as appropriate. Is able to keep contributors on task.
• Have a growth mindset; a love for learning, figuring out how things work and evolving what exists today - and a passion for AI that drives them to stay on the cutting edge of thought leadership in the space.
• Are detailed-oriented and take pride in thorough testing and documentation. Demonstrate a logical and scalable solutioning mindset.
• Are a great collaborator, able to manage relationships with many stakeholders across the business.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.

RESPONSIBILITIES:

Responsibilities for this role will entail:

• Be responsible for thinking through and planning AI projects. This will cross many different tools and departments, both within and external to Marketing.
• Intake and prioritize ideas from across the business to identify the most potentially impactful solutions. These will include infrastructure for Marketers to take advantage of, as well as customer-facing programs.
• Use knowledge of web services APIs, AI tools, automation tools, and some light coding to create internal AI products based on these plans and ideas
• Work with senior leadership to ideate, capture trends and insights, and report on progress.

We believe that AI will play a critical role in helping us accomplish our mission. In particular, we believe

• AI benefits SMBs more than Enterprises
• AI drives effectiveness more then efficiency
• AI helps buyers more than seller