Marketing Technology Manager

at  Live Nation

WHAT YOU NEED TO KNOW (OR TECHNICAL SKILLS)

• Experience implementing and managing marketing technology platforms to deliver personalised marketing communications across email, SMS, web and app push. Braze preferred but not essential.
• Demonstrated understanding of core eCommerce and martech technologies with the ability to communicate effectively with business, marketing, data, development and technical roles.
• Strong understanding of advertising technology landscape including DSPs, Ad servers, Digital Analytics & Tag Management
• Proven experience of using analytics and data to drive user experience and business decision making and advanced skills with Google Analytics and Google Tag Manager
• Proficient in data management and integration, with experience in data governance and privacy regulations.
• Excellent communication skills and developed ability to both manage and work directly with stakeholders.
• Experience implementing and managing marketing technology platforms to deliver personalised marketing communications across email, SMS, web and app push. Braze preferred but not essential.
• Possess the ability to apply strategic and innovative thinking to generate creative marketing solutions beyond the realm of standard practices.
• Experience in CRM and digital technologies and integration of platforms.
• Experience with large scale databases and database management
• Good understanding of HTML/CSS (including email code compatibility between different email clients) and a strong understanding of SQL and/or databases
• Experience working with project tracking and team collaboration software such as JIRA and Confluence.
• An understanding of the live entertainment and/or ticketing industry
• Strong understanding of the digital landscape
• Ability to confidently present materials in an open internal forum
• Executive or Senior Manager in Marketing, digital or product

YOU (BEHAVIOURAL SKILLS)

• Proactive, driven and highly organised, able to manage to a constantly varying and challenging workload
• A calm and controlled approach to working in high-pressure situations with a number of different parties
• Analytical mind and proven problem-solving ability
• Strong use of initiative and can think on your feet
• Responds with flexibility and resilience when faced with multiple demands, shifting priorities, ambiguity or rapid change.
• Organises time effectively and plans for future needs, maximising the use of available resources.
• Clearly conveys goals and expectations to others; steps forward to confront difficult issues.
• Paves the way for change, diminishes fear and persuades others to let go of resistance.
• Demonstrates ethical behaviours.
• Adapts own behaviour to take account of others’ expectations.

• Work together with marketing and engineering teams to implement Braze integration, managing the project from a marketing aspect ensuring the data integration is mapped out clearly and covers all marketing requirements to ensure top priorities are met within the first 6 months of the integration.
• Work together with product and engineering teams to implement cookie less server side tracking.
• Work together with product and engineering teams to implement self-service tracking tools for clients, which will enable our partners to update standard tracking across their event pages.
• Implement GA4 tracking updates with the engineering teams and maintain Google Tag Manager inline with Ticketmaster global standards driving efficiencies and reporting alignment.
• Assist the marketing team in the creation of automation capabilities for Moshtix omni-chanel marketing campaigns within Braze, as well as create automation templates which can be rolled out for client use.
• Update and manage client tracking scripts and processes across the Moshtix website along with continued maintenance of Moshtix Google Tag Manager instance.
• Assist product and engineering teams to drive Moshtix SEO improvements.
• Develop custom reports and provide interpretation and presentation of martech related findings.
• Work together with the engineering team to ensure data feeds are maintained and optimised and any new data feeds are implemented in a timely manner.
• Drive ambitious projects to develop best in class marketing capability/personalisation.
• Help drive digital marketing transformation throughout the business and across clients.
• Look for innovative ways to present Moshtix’s technology stack to prospecting clients and industry.