Marketo Subject Matter Expert

at  IBM

Introduction
The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business. Skilled to match pace of IBM’s transformation initiatives and keep current on marketing technology capabilities, perpetually.

Your Role and Responsibilities

• Builds and publishes complex end to end programs on Marketo independently, based on specifications
• Proactively suggests improvements to campaign design
• Understands Marketing Automation in overall Marketing structure
• A/B Testing and Optimization
• Delivers operations reporting and optimization
• Data management and governance
• Email deliverability
• Partners to define and deliver against KPIs
• Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
• Represents discipline on transformation projects and key marketing initiatives
• Executes within Marketo across all Core and Hub requirements
• Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
• Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance.

• Builds and publishes complex end to end programs on Marketo independently, based on specifications
• Proactively suggests improvements to campaign design
• Understands Marketing Automation in overall Marketing structure
• A/B Testing and Optimization
• Delivers operations reporting and optimization
• Data management and governance
• Email deliverability
• Partners to define and deliver against KPIs
• Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
• Represents discipline on transformation projects and key marketing initiatives
• Executes within Marketo across all Core and Hub requirements
• Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
• Occasionally the employee will need to work in the afternoon/evening to cover up for US time zone, as scheduled and planned with the manager in advance